The Mind of an Entrepreneur – Part 2

There is something about being a business owner that is terrifying to some people – it’s the idea that everything rests on you. While it is absolutely true that the responsibility for a coaching business rests on the coach, the entrepreneurial coach doesn’t think of it as frightening. It is instead a challenge. This leads us to the second key to the mind of an entrepreneur.

A coach who is successful is focused on action in his or her business. You probably talk often to your clients about action plans and steps to take to reach a goal; you help them with accountability, noticing and encouraging even the smallest steps that they take. Then when you look at your own business, do you lose that focus on action? Too many coaches wallow in information collection in a vain attempt to make the “right” decision and never move to significant action. Would you allow your client to do this without addressing it?

An entrepreneur accepts the responsibility for the business by moving into action. There is a basic truth that says that nothing will happen until you make something happen. In his new book, “Ready,Fire, Aim”, Michael Masterson calls this one of the most important characteristics of success. Don’t wait to get perfect aim on your target. Instead get moving and make course corrections as you need to along the way in order to hit your goals. (Click here to read more about the book at the blog or check out his newsletter, Early to Rise, by clicking here.)

If you are starting a coaching business or trying to grow the business, one of the biggest questions can be, “What is the best way to market my business?”. In order to think like an entrepreneur, the answer needs to relate to “what is the marketing technique that you are ready to do?” Get going and do it. If the results over time are not what you need, then you shift focus, but until you get into action, your chances of success are slim.