New Coaching Manifesto

There is an interesting person in the coaching field named Milana Leshinsky who is always on the cutting edge of the coaching business. In the past few months, she has outdone herself with writing a great document called the New Coaching Manifesto and hosting a coaching telesummit about the business side of coaching.

If you have not read this document or heard about it, you can get a copy of it at http://www.newcoachingmanifesto.com/blog/. Milana says her “manifesto” is “the whole truth about the coaching business” and goes on to deliver her opinions on that subject. I want you to know two things about her report and programs. First, much of what Milana has to say about the problems of coaching is very accurate. There is a huge gulf between the coaches that are getting great success and the vast majority of coaches who are not making a living from coaching. Milana’s point is what I have been saying for a long time as well – it is not enough to be an excellent, skilled coach. If you do not think like a business person and use business techniques, then your coaching business cannot grow.

The second thing I want you to notice from Milana’s work is HOW she does what she does. Her technique is a proven one to get business and even in the writing of her manifesto, there is a business reason behind it. She is promoting her coach training class for taking coaches to the higher levels of business and selling her book about coaching. The idea she is following, and this is an idea that works, is that you give away something of value and at the same time promote what people can later purchase. This positions you as an expert, gives your prospects something with true content and helps them know and trust you enough to make a purchase. Milana is giving away the manifesto with solid content and she even has two videos on the blog where she talks about important aspects of the coaching busines, all the while mentioning her products that you can purchase. I hope you will go on over to her blog and look at her information and her methods and think about how you can apply them in your own coaching business.