Find Your Marketing Voice
ByNew coaches always seem to struggle with the idea of how to portray who they are as a coach. The most frequent comment on marketing from new coaches is that they don’t want to “sound like a sales person”. The process of gaining your voice as a marketer and a business person is crucial to succeeding as a coach. Coaches who started out as therapists seem to carry extra baggage in this area and are concerned about appearing unethical.
I have had recent exchanges with a coach building his business, Shaun Kieran , who is saying exactly that. Shaun says, “I have the broadest possible helping experience you can imagine….. what doesn’t come easily is …the use of language to make an initial connection to my potential client… and the need to be clear, ethical and professional about what I do, how it works, and what the results will look like.” What Shaun is struggling with is finding his marketing voice.
There is a wonderful marketing giant named Jay Abraham who reframes the idea of marketing beautifully. Jay says that if you have a product or service (in any field) that solves a problem, then you have a moral obligation to promote it. Say what? What a profound idea that is and it takes the sleaze out of marketing entirely for me. I truly believe that the people who are most successful promoting their coaching are the people that genuinely believe in what they are doing and simply use their words in order to convey their beliefs to the world. And now add they are morally obligated to tell the world about the possibilities…
Your marketing voice is about who you are as a coach. Please abandon the idea that you are the perfect coach for everyone, even that you are the perfect coach for everyone in your niche. You are the perfect coach for exactly those people who can hear YOUR authentic voice and respond to your message. These people know that you could help them. These are the only people you need to target your marketing towards – anything else is wasting both your time and that of your prospect.
