Keeping Your Email out of the Junk Folder

Today’s tip is thanks to Kathy Mallory who sent out a link to the MAPS guidelines.  MAPS is a major anti-spam blacklist service and this site will give you lots of information on how to insure the emails from your coaching business are being delivered to their intended recipients. 

The mailing list of a coaching business is one of the most valuable assets and you want to make sure you manage yours correctly.  The purpose of the MAPS site is to give you guidelines for managing your mailing list  to avoid the common traps that can get you into trouble.  One of their first reminders is that all traffic on the internet flows by mutual agreement.  The site goes on to list ways to ensure that you meet regulations concerning email and even several ways to determine that you have valid addresses on your list.  Every coaching entrepreneur would do well to spend a few minutes learning some of the information MAPS is providing on this site.