Coaching Trends with Ernest Oriente

Many coaches do not know Ernest Oriente although they should because he is a model of success in the coaching world.  Ernest has been coaching since 1995 and has created a multi-million dollar business coaching in six niches including real estate and publishing.   Ernest is a legend where I was trained in coaching and so I always notice when his name comes up – his is an example to follow.

Recently Ernest was interviewed by  Don Morris of the New Coach Connection about the trends he sees in the coaching industry.  Ernest was clear with many of the points that I teach my clients about business development.  First, Ernest reported that you must look at what others are doing and have done in the business world and learn from it.  Ernest points out that there are specific steps that need to be taken in order to develop a business.  We know what works, yet many coaches feel fear about doing those tasks and so resist them.  Too many coaches spend far too much time just hoping that clients will come to them instead of taking a focused approach to getting clients.

Ernest and I also agree on the need to have a specialty in your work as a coach.  It is a waste of your time and energy to say to the world “I can coach anyone”.  You need to decide who you are best at coaching and help those people know you as an expert in resolving their problems. 

Ernest is an expert in creating alliances.  His book, Smart Match Alliances, which he wrote along with Judy Feld discusses this subject in detail.  No one can start a successful business alone and finding the right alliances to help you grow is a vital part of your business success.  To listen to this informative interview with Ernest and Don, click here and scroll down the page to find the audio player.