Archive for February, 2009
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We all know about the different platforms available to bloggers today which include WordPress, Blogger and TypePad, just to name a few. But why should blogging be important to you and your business? Today I am going to share with you the top 5 reasons why I think blogging should be an integral part of your online business strategy.
1. Blogging gives you the opportunity to showcase your knowledge.
In the comments section of your blog, readers get to connect with you in ways that they wouldn’t be able if you didn’t have a blog. You can reply back to your commenter’s and keep the dialogue and conversation going. If you have an RSS feed on your blog, your commenter’s can subscribe to your comments feed so they can be kept up to date with the comments on your blog. If you use WordPress.org as your blogging platform, you can have replies to comments emailed directly to your commenter’s by using the “Subscribe to Comments” WP plugin.
2. You build a relationship with your visitors.
When you blog, your voice is heard by your visitors. On a blog, you can share your opinions, advice and quips about your business and various personal observations in life. When blogging you build a rapport with your readers, get additional RSS feed subscribers and get in touch with your visitors. You give them the information they need when they need it.
3. Blogs are search engine friendly, which means more potential visitors to your website.
Google and other search engines love fresh content and there is no better way to provide the fresh content that they want than through blogging. If your blog is attached to your website (for example through WordPress.org), you also create additional ways to enter your main website.
4. Blogging can be a non-threatening marketing platform.
Blogging can easily become an extension of your marketing plan. Many times, I have talked to both new coaches and entrepreneurs and one of their biggest hang-ups is marketing themselves and, by extension, their business. Be sure to engage your readers and showcase your expertise. Encourage them to comment and when they do, interact with them. Don’t be afraid to be transparent with your readers, they will be glad you did.
5. Blogging helps you gain recognition.
When you blog consistently you will gain a following in your area of expertise. You can connect with your readers one-on-one in your own comfort and style. No one knows this better than Andy Wibbels. In 2005 he was approached by Portfolio Hardcover to write Go Blog Wild: A Guide for Small Business Blogging based specifically on the knowledge he shared on his blog. Talk about recognition!
I would love for you to share some of your blogging tips with me. Comment below and I will be sure to respond.
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Sophronia Scott is my personal friend and I’m honored to be a part of her “Doing Business By the Book” book launch. She is one of those author’s who truly understands how to connect with her audience.
In 2004, Sophronia released her highly acclaimed novel “All I Need to Get By”, which was endorsed by Harvard University, People Magazine and CNN’s Soledad O’Brien.
In this economic climate, you go with what works. Becoming a published author is just such a tactic. With “Doing Business By the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible” by Sophfronia Scott you will learn how to write the right book for your business. You’ll find ideas for powerful lead generation strategies as well as the basic nuts and bolts on choosing and assembling just the right stories to tell in your book.
In “Doing Business By the Book” Sophronia will take you on a journey from beginning to end to help you find your voice for you book and organizing your thoughts. Throughout the book she offers writing tips, PR ideas and even where and how to sell your new book.
“Doing Business By the Book” is the right book at the right time. If writing books works for the likes of T. Harv Eker, Robert Kiyosaki and Jack Canfield, it can work for you!
Plus, if you pick up “Doing Business By the Book” before Midnight, Eastern time (New York USA) TODAY (February 26th), you’ll also receive an exclusive bonus package called “The Savvy Entrepreneur’s Toolkit” assembled by some of the savviest business experts working today (myself included). I urge you to look at this important offer now!
Go to http://www.DoingBusinessBytheBookToday.com to take advantage of this onetime special offer.
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