Archive for February, 2009

We all know about the different platforms available to bloggers today which include Wordpress, Blogger and TypePad, just to name a few. But why should blogging be important to you and your business? Today I am going to share with you the top 5 reasons why I think blogging should be an integral part of your online business strategy.

1.  Blogging gives you the opportunity to showcase your knowledge.

In the comments section of your blog, readers get to connect with you in ways that they wouldn’t be able if you didn’t have a blog. You can reply back to your commenter’s and keep the dialogue and conversation going. If you have an RSS feed on your blog, your commenter’s can subscribe to your comments feed so they can be kept up to date with the comments on your blog. If you use WordPress.org as your blogging platform, you can have replies to comments emailed directly to your commenter’s by using the “Subscribe to Comments” WP plugin.

2. You build a relationship with your visitors.

When you blog, your voice is heard by your visitors. On a blog, you can share your opinions, advice and quips about your business and various personal observations in life. When blogging you build a rapport with your readers, get additional RSS feed subscribers and get in touch with your visitors. You give them the information they need when they need it.

3. Blogs are search engine friendly, which means more potential visitors to your website.

Google and other search engines love fresh content and there is no better way to provide the fresh content that they want than through blogging. If your blog is attached to your website (for example through WordPress.org), you also create additional ways to enter your main website.

4. Blogging can be a non-threatening marketing platform.

Blogging can easily become an extension of your marketing plan. Many times, I have talked to both new coaches and entrepreneurs and one of their biggest hang-ups is marketing themselves and, by extension, their business. Be sure to engage your readers and showcase your expertise. Encourage them to comment and when they do, interact with them. Don’t be afraid to be transparent with your readers, they will be glad you did.

5. Blogging helps you gain recognition.

When you blog consistently you will gain a following in your area of expertise. You can connect with your readers one-on-one in your own comfort and style. No one knows this better than Andy Wibbels. In 2005 he was approached by Portfolio Hardcover to write Go Blog Wild: A Guide for Small Business Blogging based specifically on the knowledge he shared on his blog. Talk about recognition!

I would love for you to share some of your blogging tips with me. Comment below and I will be sure to respond.

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Doing Business By the BookSophronia Scott is my personal friend and I’m honored to be a part of her “Doing Business By the Book” book launch.  She is one of those author’s who truly understands how to connect with her audience.

In 2004, Sophronia released her highly acclaimed novel “All I Need to Get By”, which was endorsed by Harvard University, People Magazine and CNN’s Soledad O’Brien.

In this economic climate, you go with what works. Becoming a published author is just such a tactic. With “Doing Business By the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible” by Sophfronia Scott you will learn how to write the right book for your business. You’ll find ideas for powerful lead generation strategies as well as the basic nuts and bolts on choosing and assembling just the right stories to tell in your book.

In “Doing Business By the Book” Sophronia will take you on a journey from beginning to end to help you find your voice for you book and organizing your thoughts. Throughout the book she offers writing tips, PR ideas and even where and how to sell your new book.

Doing Business By the Book” is the right book at the right time. If writing books works for the likes of T. Harv Eker, Robert Kiyosaki and Jack Canfield, it can work for you!Sophronia Scott

Plus, if you pick up “Doing Business By the Book” before Midnight, Eastern time (New York USA) TODAY (February 26th), you’ll also receive an exclusive bonus package called “The Savvy Entrepreneur’s Toolkit” assembled by some of the savviest business experts working today (myself included). I urge you to look at this important offer now!

Go to http://www.DoingBusinessBytheBookToday.com to take advantage of this onetime special offer.

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On Wednesday, March 4th I will be hosting a teleclass for Practice Pay Solutions with Fabienne Fredrickson developer of The Client Attraction System®.

Fabienne says that many people are very good at what they do but lack the real-life marketing skills that bring in a constant stream of new clients. So she developed The Client Attraction System® to teach others exactly how to use marketing to their advantage and start making more money in their business much faster than they would on their own.

In this 60 minute teleclass, you will learn how to:

  • Break down the marketing process into easy-to-implement steps
  • Use the secrets of PULL marketing to get clients effortlessly
  • Determine which target market will yield more revenue quickly
  • Get clients who will pay you what you’re worth
  • Learn to close the sale virtually every time, without feeling sales-y
  • Create your own simple marketing action plan to start seeing results fast
  • Put all of your marketing efforts on auto-pilot to create results quickly- all while having fun!

Sign up for this call today at Practice Pay Solutions. Just go to Practice Pay Solutions, click on Support, then Business Development. The sign up button for Fabienne’s class is towards the bottom of the page.

About Janet Slack
Janet Slack is the National Education Director for Practice Pay Solutions and the principal of Life Adventure Coaching. She is a specialist in helping new coaches, therapists and consultants create the thriving business of their dreams.  Janet is the author of Mind Your Own Biz: Discover the Secrets to Creating a Successful Coaching Business a step by step guide to starting your coaching business right and Biz Tips: The Book.

About Fabienne Fredrickson
Fabienne Fredrickson is the founder of http://www.clientattraction.com/ and creator of The Client Attraction System® and the Inner Game of Abundance SystemTM. She is a widely respected expert on marketing and mindset for solo-entrepreneurs, known for combining a unique blend of innovative, no-fluff marketing with the proven mindset strategies that work.

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Networking is one of the biggest buzzwords in the business world these days and with good reason. If you aren’t actively networking, you aren’t making those connections to your next business venture, your next client, and your next big partnership.

What is networking?

You can find hundreds of seminars, membership groups groups and a ton of leading names that will teach you all about networking for a payment of only $$ (insert big dollars here!)

I’m going to let you in a little secret: Networking is simply a matter of getting out there, getting to know others and letting people get to know who you are. That’s it. That’s the B.I.G. secret that’s not so secret, eh?

Everything you need to know about networking you learned in kindergarten: play nice, share and make new friends.

Based on its exponential growth, Twitter is one of the number one places to network. All you need to do is create a Twitter account and start using it. Use your business name or your real name for your Twitter username and upload a real picture of yourself. Plug in the link to your site or blog and create a quick little bio that tells fellow Twitterers who you are and what you do. Next, post a few tweets saying hello. Offer up wisdom relating to your expertise. Then, start following people.

Don’t know who to follow? Use Twitter search (the link is at the bottom of your main page) and type in a keyword or two describing the topics you’re interested in. For business, it’s often easiest to begin by following people in your own field. Type in your industry and step back while you watch the results start pouring in. Click on the usernames you see and start checking people out until you find some you like, then follow those people and start interacting.

Do not go on Twitter and start posting link after link about your business. Instead, share some of the insight and wisdom you have about your business, good and useful information. Share links to blog posts or information you find on the web related to your expertise. Cut and paste someone else’s post with “RT” in front of it. (This is called a “retweet” and it’s an easy way to share and make new friends.)

There are all kinds of tips and tricks to using Twitter (and other networking sites) effectively for marketing your business. Remember to:

1. Join in the conversation
2. Tweet often
3. Tweet responsibly
4. Retweet
5. Get to know others
6. You only get out of it what you put into it

I would love to get to know you on Twitter. Click here to follow me.

Feb
18

Where Do We Go Now?

Posted by: Janet Slack | Comments (0)

On Monday I wrote about the first of these articles from Harvard Business Review (HBR) and today, have included the second.

The second article from HBR that is titled “What Can Coaches Do for You?” is centered on the direction of coaching in business.

While the article is short it says a lot about the lack of unity of direction in the coaching industry. There is no clear measure of the effectiveness of coaching, of which credentials are paramount to finding an effective coach or of what is an appropriate fee. It goes on to suggest that coaching, in general, rides a fine line coming close and often entering the “counseling” arena (see previous post) and also overlapping into the field of consulting.

The authors, Diane Coutu and Carol Kauffman, do include the results of a survey that was done and provide some informative graphical representations of a few of the results. I found the graph called “Is Coaching Personal” very interesting in that when coaches are hired in a business or executive setting, 97% said that they were not hired to handle personal issues, however, 78% said that they do handle personal issues.

In light of this information, I tend to believe that it is not just coaches who need to understand what coaching really is. But, we must also educate the public at large the differences between coaching, counseling and consulting. Otherwise, many people will not receive proper instruction and it could wind up harming the coaching industry as a whole.

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Feb
16

Counsel Me

Posted by: Janet Slack | Comments (1)

As a Professional Coach, a Licensed Professional Counselor and a Coach’s Coach, I consider it my responsibility to keep abreast on what is being written and spoken about the Coaching Industry. In my recent perusal of the Harvard Business Review’s (HBR for short) website, I read two articles, similarly titled, that I not only thought were interesting but also slightly disconcerting because the articles were accurate. Here is the first that I read; I will post the other this week.

The first of the articles that I read was called “What Coaches Can Do for You” and mentions the frequency at which the line between Coaching and Counseling is crossed during sessions. This is an enormous error for Coaches who are untrained in any form of Counseling as they can often do more harm than good.

Because Counseling is a profession where the wrong assessment and advice can lead to disastrous results on a professional, personal and emotional level, a counselor must be well trained and certified to handle these situations with great care, understanding how the effect of their advice garners great responsibility in the short and long term. Counselors go through years of schooling to prepare for minute and major nuances of their advice. They HAVE to understand what their counseling can do to and for an individual.

From the standpoint of a Certified Counselor, Coaches who are not Counselors can cause more harm than good. Please be wary and avoid the slippery slope.

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Feb
13

Top 10 Sales Mistakes Coaches Make

Posted by: Janet Slack | Comments (0)

I recently had the pleasure of hosting a teleclass for Practice Pay Solutions with Michelle Schubnel of Coach & Grow R.I.C.H. called The Top 10 Sales Mistakes Coaches Make.

Michelle discussed the top reasons that coaches have such a hard time getting sales. She is a hard hitter and really emphasized that the coach must come to terms with being in business, that sales are essential to the survival of the business and finding a way to sell that both feels right to the coach and gets the sale.

Over the course of the call Michelle hit the nail on head about:

How to discover the right and wrong way to learn more about coaching.

How to see if you are making any fatal mistakes when meeting with prospects.

How to learn the things that most coaches neglect, and that you absolutely need to do in order for someone to feel great about hiring you.

How to understand why most coaches fail to convert more prospects and what YOU can do to get better results.

The call is available for download now from Practice Pay Solutions. Just go to Practice Pay Solutions, click on Support, then Business Development. The recording is located about ½ way down the page.

About Janet Slack
Janet Slack is the National Education Director for Practice Pay Solutions and the principal of Life Adventure Coaching. She is a specialist in helping new coaches, therapists and consultants create the thriving business of their dreams.  Janet is the author of Mind Your Own Biz: Discover the Secrets to Creating a Successful Coaching Business a step by step guide to starting your coaching business right and Biz Tips: The Book.

About Michelle Schubnel
Michelle Schubnel is the President and owner of Coach & Grow R.I.C.H., a popular business-development training company for professional coaches. Michelle has been coaching for 10 years and regularly speaks at industry events, including the International Coach Federation Annual Conference and the European Coaching Conference.

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If you have read my newsletters or blog or purchased my books, then you are aware that I always want to provide more than what you expect. Truth be told, I am dedicated to helping your business grow. Even in this economy, there are great opportunities for success. It is not easy, but together we can do it.

Recent financial times have been tough. But does the sad state of the economy have to affect everyone? Well, I sure hope not. But the reality is that the average Coach is feeling the pressure of these hard times.

It means that you have to be extra savvy and conscious of where you invest your hard earned income. You also need to be diligent and work exceptionally hard to keep your clients coming back to you.

You may need to be extremely careful with your purchases. You may even have to pare down the number of resources that you use. There is no shame in that. It is just smart money managing.

But as a savvy business owner, you can thrive in hard times by being smart. Smart with your time and with your money. You need to recognize necessary and useful resources that can help you, especially one that exceeds its perceived value ten-fold or more.

In light of the economical issues that are readily apparent everywhere you look, I wanted to help in as many ways as I could. So check out these Recession Busting Offers.

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This book is the complete resource for starting a successful coaching business with details, resources and exercises in vital business areas. Find your unique package as a coach, learn the entrepreneurial skills to succeed, discover how to use a business plan successfully and develop powerful ways to manage your time, money, information and
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Get the weekly email that can make a difference in the success of YOUR coaching business.

Filled with new and insightful information that is relevant to the growth of any coach’s business.

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Join a support group of determined coaches lead by a certified coach. Increase your motivation, creativity, accountability and more. Use the collective wisdom and support of a group to crystallize your ideas and accelerate your progress toward building your coaching dream.

Email me at janet@lifeadventurecoaching.com to take advantage of this offer.

I really want you to succeed as a coach and I know these resources can make a difference.
I hope you will take advantage of this special offer – times of economic stress can be times of great growth for an entrepreneur. My hope is that these tools may be what you need to spur your growth.

Warmly,
Janet

Feb
09

Taking Action to Conquer Your Goals

Posted by: Janet Slack | Comments (0)

Almost all of us have goals in life we’d like to reach, but many of us fail to see them through because we lack the knowledge to get started in making them reality. Don’t let starting your business be a goal that never happens.  Today we will discuss how to take action towards getting your most important  goals out of your head and into  reality.

Follow these step-by-step instructions to help you create goals and the actions needed to realize and complete them. By following this plan, you will be more apt to succeed at meeting your goals in your business and your life.

1. Write it down.

Many dreams are forgotten because we neglect to put them on paper. One day we’ll say, “Oh, yeah, I wanted to do that when I was young.” No one says that you have to pursue all of the goals that are listed on the paper, but if you do choose to work towards some of them, you’ll remember what they were in the first place. One effective way to do this is to make your list of goals within a journal so that you have space for writing other lists that pertain to these goals as you work towards their completion. Use your journal to list your business goals for the next few years.

2. Make a decision about the goals you’ve written down.

Each goal has possibilities and difficulties. Begin a list of the pros and cons of each goal you wrote down in step one. This will help you narrow down your choices. Those with too many cons may need to be omitted from your list or at least moved to another list for now. Be sure to write pros and cons for the practicality of that business goal for who you are as a business person.

3. Are these goals for me?

Now that we have narrowed the list to the possible goals, how do you feel about each one? Take the time to list your feelings about the goals left on the list. Be sure to list positive thoughts as well as any misgivings you may have. Decide which goals have priority now.

4. Create a plan for the goals.

This goes for every goal even if it won’t be pursued right now. Five years down the road, you may want to think about a business expansion or writing a book. When it comes time to look at this goal, you will already have a plan for achieving it. Each plan can be for a long term or short term goal. If plans for different goals mesh together, more than one goal can be pursued at a time.

It might be wise, especially if this is the first time working with goal planning, to focus on one or two goals right now and revisit the others at a later time. It is always better to achieve goals in sequence than never reach any of them.

5. Divide and conquer in manageable steps.

It is easy to become overwhelmed when thinking about the completed goal and what  big task it may be. Starting a  business is a commitment both of finances and time. Realize, everything doesn’t have to be done all at one time. Steps or milestones, allow for smaller goals to be achieved on the way to the bigger one. Outline carefully the significant points along the way to your goal.

6. Get moving.

The hardest part is over. You have taken the time to put a plan in place and pursue the dream that has lain dormant for years. Start with step one and work your way forward.

Taking action towards a goal does not have to seem overwhelming if you take time to decide which goals are worth going after, planning the steps necessary to get to the desired result, and simply get going with those steps. Before any goal can get off the ground, it needs a direction and a plan. Once you have the direction it’s just a matter of checking things off your list until they are complete. Take things one step at a time and you’ll reach the finish line before you know it.

If you are a new coach, a coaching support group may just be the boost you need to realize your ultimate goal. If you’re interested in this affordable opportunity, please send me an email. (Janet @ LifeAdventureCoaching dot com)

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Feb
06

Coaches, Are You On Facebook?

Posted by: Janet Slack | Comments (0)

Businesses and individuals, from all walks of life, enjoy meeting and communicating with other business and personal internet users. Despite the fact that people of all ages use the internet to socialize, there are certain groups of individuals that do more than others. Those groups of individuals include students, both high school students and college, as well as business people who know how to harness the power of web 2.0. One of the most popular and powerful social networking sites available today is Facebook.

Facebook may not be as well known to some as MySpace, but it is gaining in popularity each and every day.  With Facebook, you are required to register for a specific network. That network can include the high school or college which you attended or are currently attending or locale. Once you have joined Facebook, you should easily be able to make contact with others who are in the same network. Keep in mind that you can only join one “main” network at a time, however there are a ton of sub-groups that cater to varied interests.

The network in which you join can be considered an advantage of Facebook, as well as a disadvantage. Facebook does not work like most other social networking websites. Instead of being able to communicate with all site members, you are limited to contact with those that are in your particular network, the high school, college or locale that you selected. There are search features available with Facebook which will allow you to search for friends, both personal and business.

Although a large amount of focus is placed on high school and college students, Facebook has added another popular feature to their website. That feature is workplace networks. By joining a specific workplace network, you will be granted access to other community members who work for the same company as you. This feature is nice, especially since many companies have become large corporations or expanded across the country. You may be able to make contact and become friends with a long-distance coworker that you never knew you had. This feature is also great for small businesses to gather and network and share new ideas.

Facebook pages are a great option for sharing your business with the Facebook masses. Creating a page is very simple, just follow the steps outlined here.

If you are interested in joining the Facebook community, be sure to research. By taking the time to research and examine everything that Facebook has to offer, you should be able to decide whether or not this popular networking community is what you were looking for.

Facebook has so many benefits and features that are unable to be described in one short blog post. If you are interested in honing in on the power of Facebook, I suggest getting a copy of: I’m on Facebook…Now What?: How to GET Business and Professional Value from Facebook by: Jason Alba and Jesse Stay or check out Mari Smith’s Why Facebook.

Are you on Facebook? If so, I would love to have a conversation with you there. You can find me here.

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