Archive for March, 2009

Michael Port is coming over to our neck of the woods to inspire big things – via teleseminar! You know him. You probably love him, too. He’s been a hit on our other teleclasses. Best-selling author of Book Yourself Solid, Beyond Booked Solid and The Contrarian Effect, Michael’s got something even more fabulous to share with you this time – something straight from his heart.

Don’t miss Michael Port on April 8th at 2pm EST. This session will be both inspiring and educational. We promise you will not be disappointed.

Discover how to:

  • Achieve greatness one big thought at a time.
  • Start a revolution and rally people to your cause.
  • Do remarkable things other people rave about.
  • Use the Think Big Code of Conduct to do powerful things.
  • Stand for your personal cause.

Every big thinker – prospective, potential and even the secretive up-and-coming big idea makers – will at some point be influenced by his work. Michael Port’s Think Big Manifesto is an awesome guide to big thinking: A roadmap for inspiring the change you want to see (and be) in the world.

Join us with Michael Port on April 8, 2009.

To sign up for this dynamic call, go to Practice Pay Solutions, click on Support, then Business Development. The sign up button is located towards the top of the page.

About Janet Slack
Janet Slack is the National Education Director for Practice Pay Solutions and the principal of Life Adventure Coaching. She is a specialist in helping new coaches, therapists and consultants create the thriving business of their dreams.  Janet is the author of Mind Your Own Biz: Discover the Secrets to Creating a Successful Coaching Business a step by step guide to starting your coaching business right and Biz Tips: The Book.

About Michael Port
Called a “marketing guru” by the Wall Street Journal, Michael Port has provided coaching and consulting services to over 20,000 business owners. As an expert he has been interviewed on TV networks such as CNBC and MSNBC and for numerous newspapers and magazines. As a speaker, he has headlined events with leaders like Jim Collins, Seth Godin and Tom Peters.

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Why Do I Need To Sell Myself?

This can be a hard concept to grasp, but not when you think about it this way:

People tend to buy from those they trust at some level.

The Internet is full of all kinds of people from all walks of life and  from many different corners of the world. Some are true to their word, some sell the best services and products possible, and  others simply don’t. Most of us know this and approach purchases cautiously. You must be able to sell who you are in order for people to know and begin to trust you.

What Does it Mean to Sell Yourself?

Selling yourself is done through building relationships with potential customers. It’s important to create a bond with them to encourage a level of trust between  you, so that you can eventually turn them from a prospect into a customer.

Spend your time building relationships (selling to) your target market. To find your target market, you will want  to use outlets like the social media websites and message board forums that relate to your business site’s topic. Then you need  an opt-in email address sign up list, so they can regularly receive information on your business through newsletters, etc. via their inbox. People will sign up for this list ONLY if you offer a valuable free gift for signing up.

It’s also important to note that the relationships you build within your target market will need to be kept up; even after the sale. Your customers need to continue to have trust in  you in order to keep coming back when they want to buy. This is most easily done through outstanding  customer service  and by providing them with excellent products.

Once you’ve introduced yourself to your target audience, you can begin getting to know them while they get to know you. The relationship you build through these outlets can be immeasurable when it comes to your business. Selling yourself can be as simple as developing and maintaining these vital relationships.

What are you doing to keep in contact with your market – Newsletters? Autoresponders? Blogging? Comment and let me know.

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