Archive for March, 2009

Mar
27

Think Big Revolution with Michael Port

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Michael Port is coming over to our neck of the woods to inspire big things – via teleseminar! You know him. You probably love him, too. He’s been a hit on our other teleclasses. Best-selling author of Book Yourself Solid, Beyond Booked Solid and The Contrarian Effect, Michael’s got something even more fabulous to share with you this time – something straight from his heart.

Don’t miss Michael Port on April 8th at 2pm EST. This session will be both inspiring and educational. We promise you will not be disappointed.

Discover how to:

  • Achieve greatness one big thought at a time.
  • Start a revolution and rally people to your cause.
  • Do remarkable things other people rave about.
  • Use the Think Big Code of Conduct to do powerful things.
  • Stand for your personal cause.

Every big thinker – prospective, potential and even the secretive up-and-coming big idea makers – will at some point be influenced by his work. Michael Port’s Think Big Manifesto is an awesome guide to big thinking: A roadmap for inspiring the change you want to see (and be) in the world.

Join us with Michael Port on April 8, 2009.

To sign up for this dynamic call, go to Practice Pay Solutions, click on Support, then Business Development. The sign up button is located towards the top of the page.

About Janet Slack
Janet Slack is the National Education Director for Practice Pay Solutions and the principal of Life Adventure Coaching. She is a specialist in helping new coaches, therapists and consultants create the thriving business of their dreams.  Janet is the author of Mind Your Own Biz: Discover the Secrets to Creating a Successful Coaching Business a step by step guide to starting your coaching business right and Biz Tips: The Book.

About Michael Port
Called a “marketing guru” by the Wall Street Journal, Michael Port has provided coaching and consulting services to over 20,000 business owners. As an expert he has been interviewed on TV networks such as CNBC and MSNBC and for numerous newspapers and magazines. As a speaker, he has headlined events with leaders like Jim Collins, Seth Godin and Tom Peters.

Why Do I Need To Sell Myself?

This can be a hard concept to grasp, but not when you think about it this way:

People tend to buy from those they trust at some level.

The Internet is full of all kinds of people from all walks of life and  from many different corners of the world. Some are true to their word, some sell the best services and products possible, and  others simply don’t. Most of us know this and approach purchases cautiously. You must be able to sell who you are in order for people to know and begin to trust you.

What Does it Mean to Sell Yourself?

Selling yourself is done through building relationships with potential customers. It’s important to create a bond with them to encourage a level of trust between  you, so that you can eventually turn them from a prospect into a customer.

Spend your time building relationships (selling to) your target market. To find your target market, you will want  to use outlets like the social media websites and message board forums that relate to your business site’s topic. Then you need  an opt-in email address sign up list, so they can regularly receive information on your business through newsletters, etc. via their inbox. People will sign up for this list ONLY if you offer a valuable free gift for signing up.

It’s also important to note that the relationships you build within your target market will need to be kept up; even after the sale. Your customers need to continue to have trust in  you in order to keep coming back when they want to buy. This is most easily done through outstanding  customer service  and by providing them with excellent products.

Once you’ve introduced yourself to your target audience, you can begin getting to know them while they get to know you. The relationship you build through these outlets can be immeasurable when it comes to your business. Selling yourself can be as simple as developing and maintaining these vital relationships.

What are you doing to keep in contact with your market – Newsletters? Autoresponders? Blogging? Comment and let me know.

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Mar
23

Top Five Reasons Why Goals Need Deadlines

Posted by: Janet | Comments (2)

We set goals all the time. Sometimes those goals result in less than satisfactory outcomes. Have you ever wondered why that is? One explanation is because the goals have been left open-ended. Not giving our objective a target to completion leads to unfulfilled aspirations and ambitions.

Here are five reasons that goals need deadlines.

1. Deadlines avoid procrastination. What is the first thing you think about when there is something to do? Do you try to find a way to put it off? Many people do exactly that all the time. Many small business put off marketing because they’re business is full or where they want it at the moment. However marketing is something that should never stop.

2. Deadlines hold you accountable. Every goal needs a way that it can be tracked or measured. When there is a set time or due date for your goals, it’s easier to plan how you will actually achieve it. Setting several deadlines for small goals within a larger goal increases your chances of success. Also, others can help you stay on track when there is a deadline. If you are writing an informational product such as an ebook, you will want to push yourself with a deadline.

3. Deadlines help us visualize our goals. Everything that begins must have an ending. It may be close at hand or in the distant future. Either way, a conclusion is coming. The same is true with goals. Let’s say that you are adding a service to your business. In the middle of the task, you may get frustrated because things just aren’t coming together. You might be tempted to quit and stay within your comfort zone, but if you continue on you will be rewarded.

4. Deadlines turn a dream into a reality. When the idea of a goal is formed in our head, it can easily be pushed away and forgotten. No one knew about it but us and that’s how it will remain. Now that we have assigned a deadline to our “dream” it has become a goal. To remember the deadline, our goal gets written down somewhere so we can see it every day.

5. Deadlines encourage us to focus on our goals. We’ve established that without deadlines it’s all too easy to procrastinate. Having a deadline encourages us to get it into gear and start working on that big project. When we know we must have the project done by a certain time, it can be motivating, especially if we have an accountability partner watching our progress.

Mar
20

Mastermind Your Way to Success

Posted by: Janet | Comments (1)

On Tuesday, March 24th I will be hosting a teleclass for Practice Pay Solutions with Nancy Gerber, Nancy Spivey, Dr. James S. Vuocolo and Dr. Philip Humbert called Mastermind Your Way to Success.

Studies show that, in this kind of shifting economic climate, those who collaborate are stronger and will have a greater chance of remaining successful. And there’s a sure fire, proven strategy that taps into the power of collaboration and supercharges it. This tactic has been used successfully by the savviest entrepreneurs for nearly 300 years!

It’s called a Mastermind Group.

Ensure your success by enrolling in this information-packed program, where you’ll learn:

  • The history of masterminding- what it is and isn’t
  • Where it is now and where it is going
  • The benefits of creating a mastermind group
  • How to start, build and run your own group
  • All about the different types of Mastermind groups
  • Why Masterminding is so relevant now more than ever!

Sign up for this call today at Practice Pay Solutions. Just go to Practice Pay Solutions, click on Support, then Business Development. The sign up button for this class is towards the middle of the page.

About Janet Slack
Janet Slack is the National Education Director for Practice Pay Solutions and the principal of Life Adventure Coaching. She is a specialist in helping new coaches, therapists and consultants create the thriving business of their dreams.  Janet is the author of Mind Your Own Biz: Discover the Secrets to Creating a Successful Coaching Business a step by step guide to starting your coaching business right and Biz Tips: The Book.

Mar
18

Twitter Best Business Practices

Posted by: Janet | Comments (0)

If you’ve been around the social media circuit for any time, you know Twitter is the phenomenal micro-blogging platform revolutionizing the way people network and market their business. Twitter gains somewhere between 250,000 and 500,000 new users every month. The recently elected American President, Barak Obama, made Twitter a household name as the political pundits across the country marveled at the way his campaign team used the tool to reach millions of American’s with Obama’s message.

For all the people using Twitter effectively, there are also huge numbers of people who either don’t make good use of it at all or who try to overpower the platform and its users with unwanted spam.

Here are three of the best business practices for using Twitter effectively:

1. Use a complete profile. Twitter gives every user a profile page. Make the most of this space by uploading an actual photograph of yourself, providing your real name in your biography and offering information about and links to your website or blog.

People look at your profile page to decide if they want to follow your updates. They may also take a look when you post a message particularly relevant to them. When they get there, make sure you give them what they need to make an informed decision about your business. It may be the only shot you get.

2. Interact. Don’t just broadcast. Twitter is a social networking tool with the operative word being social. Don’t just blast your site information or the link to your sales page every time you use Twitter. Talk to people. Ask them what they do and how you can help them or ask about their family members or interests.

Twitter is great for conversations kept open enough for everyone to join in. General talk about a specific industry, process or training is a great way to get others involved in a discussion. If you engage in banter and chat on Twitter every time you use it, you may even find it a bit tough keeping up with all the followers you gain.

3. Share your expertise. The people with the highest rankings on Twitter are the ones who aren’t afraid to give away some of their best stuff.

Share tidbits of real information related to your area of expertise. If you’re a marketer, don’t just push products. Instead offer tips on how to build your list or ways to help your affiliates. If you’re a writer, offer tips on how to write an effective headline or what to say in an email campaign. Share enough of your knowledge to let people know you’re the real deal. It’s the fastest way to draw them to your website where you can sell then sell your products.

If you consistently follow these three business practices while interacting on Twitter, you are all but guaranteed to grow your business. Twitter is really all about interaction and relationships and about give and take. Using good business sense and common courtesy in your Twitter affairs will gain you not only followers and clients, but respect for your business as well.

I would love to interact with you on Twitter. Follow me and I will follow you back.

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