Free Publicity with Press Releases
ByEvery business can make use of the press release at various times as a free source of publicity for their business. A press release is used to notify the media of a newsworthy event occurring in a business, which can include the launch of your business, the creation of a new product or service and so much more.
When writing a press release, there are certain factors to keep in mind. Be sure to communicate the 5 Ws and the H:
WHO – The people, service, product, etc. associated with the news.
WHAT – What is the news/source of the news?
WHEN – When does/did the news take place?
WHERE – Where will/did the news happen?
WHY – Why is it news?
HOW – How is it newsworthy/purpose of the news?
The subject of the press release must be newsworthy and not just an advertisement. It should be simple and current. If you can, tie in what you are announcing to what is happening in today’s world. Finally, include a human interest angle that is targeted to the audience of that media. If you are sending the press release to your local paper, discuss impact in the community; for a larger outlet, talk about national trends.
Most editors and news directors receive many press releases on a daily basis and will not waste time on those that are not easily useable or formatted correctly. Be sure to catch the editors attention quickly with a punchy headline that summarizes your release.
Resources for details about writing your press release can be found:
How are you using press releases for your business? What success stories can you share?
