Review: Doing Business By the Book

Sophfronia Scott: Doing Business By The Book

Now is not the time to remain silent. In this economic climate the best thing you can do for your business is to showcase your skill and expertise—and one of  the best ways to do that is to become a published author.

Doing Business By the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible is a quick, easy-to-read book and throughout you will find the basic nuts and bolts on choosing and assembling just the right stories to tell in your book. In addition, you’ll learn ideas for powerful lead generation strategies to make your book a success.  If you have given any thought to writing a non-fiction book,  this how-to book is a must have.

In Doing Business By the Book, Sophfronia Scott tells us that in today’s business world, a “published book is the near equivalent of a business card”. A book brings the author both publicity and notoriety and becomes a platform from which to grow a business. This book details how to do the entire process of using a non-fiction book for business development. She takes us from the beginning of finding your unique voice through organizing the book, tips for writing, publicity, and where and how to sell the book. There are dozens of ideas included for using a book as a platform for business expansion; this alone is worth the price of the book.

This is also a book by an author to develop other authors. There is discussion of voice, theme, theory and even how to choose the right stories to illustrate the points of the book. Doing Business By the Book teaches how to make a well-crafted book – the exercise of completing the Book Building Circle will ensure the reader has all the elements for a successful book.

One of the themes of Doing Business By the Book is that the best non-fiction “delivers on the promise of a system” by taking the reader “by the hand and show them how to do something”. Scott has demonstrated her own theory in producing a book which is a must read for any business owner who is looking for a powerful way to get their message out and grow their business.

I highly encourage you to pick up a copy of Doing Business By the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible and you will be so glad that you did!

What’s stopping you from writing your own book?