Feel Free to Be a Line Jumper

Part 4: Giving Your Posts Curb Appeal: The Buffet

Give Your Posts Curb Appeal: The Buffet

Much like the Skimmer, the Buffet readers will make good use of the headlines that you have within your content. While the Skimmer is more interested in the gist of your content, the Buffet reader looks for the headlines that interest them and then read the content below the headline for relevant material. They are interested in pulling only the detail that they want from what you have written.

Write Awesome Headlines to Make Your Content POP!

A Buffet reader will gorge themselves with the content that appeals to them. In order to get them to “feed” you have to entice them with juicy “eye candy” topics. If you make the headline enticing, the content it represents should be equally mouth watering.

Keep the Buffet Line Full

To keep a Buffet reader coming back for more, you should have numerous other appealing headlines that are just as juicy and inviting as the first. They tend to start on a topic that initially interests them and then they will jump around the page looking for the next appealing topic. Rarely will they read starting from the top of the page and continue to the bottom.