Get What’s in Your Head into Their Head
By
Give Your Posts Curb Appeal
Part 1: Giving Your Posts Curb Appeal
Before I write a blog post, I think about the message that is going to be delivered to the readers. When I consider how many different types of readers there are, I know there are numerous things that I must do to make each post attractive to as many readers as possible.
Making the Subconscious Conscious
To make anything you write effective you must consider the reader. Will it be informative to them? Will it captivate them? Will it be alluring to them? You will not know until you understand the differences among your readers. I have grouped them into four categories. Consider each category as your message develops.
Different Kinds of Readers:
- The “Sponge” readers – read whole thing top to bottom
- The “Skimmer” readers – read the headlines just to get the gist
- The “Buffet” readers – read the headlines for topics that interest them
- The “Visual” readers – read the content only if the images entice
In future posts, I will be describing how these groups of people prefer to gather the information that you provide. Once you understand how to make your message more attractive to their unconscious mind, you can consciously write your material to appeal to each segment of your readership.
Janet
