Increasing Your Website Traffic

I was recently asked the question, “How do I increase website traffic to my website?” Here are a few of the tips that I gave.

• Create a site with valuable content, products or services.

• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.

• Research and use the right keywords/phrases to attract your target customers.

• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.

• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.

• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.

• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.

• Use reports and logs from your web hosting company or other stats program to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you. Another option for reports and logs is utilizing Google Analytics.

• Make sure your customer’s visit is easy and give them plenty of ways to remember you in the form of newsletters, free reports, coupons (if applicable), etc.

• Demonstrate your industry and product or service expertise by writing and submitting articles to article banks so you are perceived as an expert in your field. Be sure to include a well written resource box which includes your name, website address and information about you and your service and/or product.

• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.

• When not you’re not sure what to do, hire professionals. Though it may seem costly, it is a lot less expensive than spending your money on a website which no one visits.

• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like you would a brick and mortar store…treat your web presence with the same seriousness and attention to detail.