Info, Info Everywhere, Give Them All a Drink
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Give Your Posts Curb Appeal: The Sponge
Part 2: Giving Your Posts Curb Appeal: The Sponge
The Internet is the Information Super Highway. Anyone with access to a computer, cell phone or a library card can readily browse the plethora of web pages through general or specific browser searches. You just type in a few words then “BAM!” oodles of content are available to you instantly. If you are a “Sponge” you will begin to devour this information line by line.
Information Overload
So in thinking about how a sponge absorbs water, consistently sucking up the liquid until it is saturated, a Sponge reader will keep sucking up content. The information that you provide must be well written and leave the reader wanting more.
The problem with web site content is that you also have to write it so that the content is attractive to search engines. This means a good bit of repetition, about 7% repetition per page. This can make reading for an individual too redundant and uninteresting. The key is keeping the information fluid and well … informative but still flavorful so that it is not uninteresting.
Include a Roadmap
Another snippet of advice is to guide this kind of reader through your site. If they have read the first page they landed on to the bottom, send them to the next page. Each page needs to depict one topic; otherwise you confuse the search engines. But add a link at the bottom of the page to direct them to read the next page where you can offer more specific information. Keep that Sponge reading, it is what they want to do anyway, so give them what they want.
