It Really Is Worth a Thousand Words
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Give Your Posts Curb Appeal: The Visual
Part 5: Giving Your Posts Curb Appeal: The Visual
As important as content is to any web site or blog, do not overlook the need for the visual stimulus. Attraction is part of the overall strategy of selling your products or services to any Target Market. This is just as true for online marketing as it is for offline marketing. Seeing is believing! The message of your marketing should be conveyed in text and in pictures.
Say It in Pictures
The use of strategically selected pictures is very important. They should be used to help tell the whole story or just part of the story, but it needs to be memorable. Many businesses use images as a way to capture the attention of people who are visual. Why do you think there are so many television commercials, newspaper or magazine ads, billboards, placards, etcetera ad nauseum? Companies use them because many people are visual beings.
The Eye of the Beholder Should Be Coaxed
Since many people are Visual readers, you should use this to your advantage. If you want to highlight a section of text, draw an arrow or a box around it. If you want to make a point about a topic, use an image that either spells it out or signifies that point. If you want a reader to feel a certain way, use a picture to “set the mood” but whatever you do, do it consciously and with purpose. Do not select a random image that has no meaning but rather choose to accentuate your message. If your image has captured the attention of a Visual reader they will likely take the time to read whatever message is related to that image.
