Archive for July, 2009
Do You Want to Write a Book with Donald Trump and Jack Canfield?
Posted by: | CommentsWelcome to Solopreneur.biz - Making It Solo In The Business World. If you're new here, you may want to subscribe to our RSS feed.
A few weeks ago, I posted on this blog, an offer that sounded almost too good to be true…a chance to be a co-author with Donald Trump in the book “How the Fierce Handle Fear”.
Well guess what? It really is true, and I’ve even included the message below again. But I have some even better news for you!
I have personally wrangled a deal just for my readers from Sophfronia Scott herself…a discount of $1000 just for you! If you are considering joining us on this opportunity to get published and get exposure, now is the time. I would be glad to tell you more about the project if you have questions. When you get ready to join us, simply use the coupon code JANETGIFT when you enroll as an author. This coupon is only good until August 8th, so you better act quickly. You can take advantage of this offer now by going to:
A second piece of good news is that Jack Canfield is also going to be one of our co-authors. There is an extensive book launch and media campaign included as part of the project, but you can be sure that any book Jack Canfield contributes to will get noticed and read.
I am so excited to be a part of this book deal. Not only is this book going to present very valuable information about dealing with fear, I truly believe that this could be the catalyst many of you are looking for in your business. Take a chance on yourself and your business success by getting fierce
and joining us.
Go to http://solopreneur.biz/fierce to take advantage of this offer. Be sure to use the code JANETGIFT when enrolling.
You can read more about this awesome opportunity by clicking here.
THE Facebook Fan Page for the Solopreneur
Posted by: | CommentsHave you been to our Facebook Fan Page recently? I highly encourage you to go to http://www.facebook.com/solopreneurbiz right now and share your business insights with us. We have been getting a lot of interaction lately and it really makes for a lively yet meaningful discussion.
Recently we’ve talked about:
LinkedIn Gives You a Better Way to Brand Your Business
3rd Party Advertising on Facebook
The Definition of Success
and so much more
Go on over to our Facebook Fan Page and become a “fan” today! We would love to have your input in our discussions.
Chat with Janet Live on the Radio
Posted by: | CommentsChat with Janet Live on the Radio
BlogTalkRadio is perhaps the greatest collection of recorded wisdom ever with free access to thousands of recorded podcasts and radio shows in many subject areas. Next week, I join the collection again when I am interviewed by Kimberly J. Bowles of Dream Girl Publicity. We’ll be discussing the mistakes that business owners often make that get in the way of the business success that they deserve. I expect a lively conversation as Kimberly also believes strongly in the necessity of setting your business up correctly and the power of targeted marketing.
I hope you can join us for the live show. Just dial into 1-914-338-0809 at 8:00pm eastern time on Tuesday, July 28th. Talk to you then! If you can’t make it, don’t worry. The call will join the collection and I’ll be sure to get you the link to access it after the show. Be sure to leave your comments here about the show as well.
Creating Effective Email Subject Lines: Test & Tweak
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How do you know what is going to work for you? Simply put, you have to know your market. However, if you’re not sure or you want to try something new, today we show you how to test and tweak your subject lines.
Tip #4: Test & Tweak
If you want to make sure your subject lines are doing their job to the fullest, you’ll need to test and teak them a bit to get the results you’re after. Most list management systems, Aweber and 1ShoppingCart allow you to break up your list and send out one version of an email to one part of your list. The other half of the list will receive a second version. This is an excellent way to track which one actually gets open and has the greatest impact on your readers.
After completing a few tests, take the results and learn from them. Make the necessary changes to get the best response from your subscribers. Remember, this works for follow up and future broadcast messages also. Your open rates will increase dramatically once you determine what makes your readers tick.
Creating Effective Email Subject Lines: Be Informative
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Now that we know how to make our subject lines short and sweet, today we will tackle being informative, yet leaving our readers wanting more.
Tip #3: Be Informative, Yet Incomplete
One sure fire way to get your readers attention and make them click their open button is to leave them wanting more. You probably already know this trick when it comes to the content within the body of your email, but did you know it works just as well with your subject line?
Get your readers’ attention then peak their inner curiosity. Yes, everyone is born with at least a bit of nosiness in their blood. Give them just enough to peak their interest without telling them too much. They’ll follow your lead to learn the rest. It’s the old bait and hook method – works great at the lake and even better with a mailing list.
Effective Email Subject Lines: Simple, Short, Sweet
Posted by: | CommentsYesterday we learned that we must keep our subject lines relevant, today we’ll focus on making everything simple, short and sweet.
Tip #2: Make it Simple, Make it Short and Make it Sweet
Let’s be honest, people get so many messages in their inbox these days it’s hard to sift through the noise. If your subject line is mediocre or dull and boring the chances of your email getting opened is slim to none. A good subject line should be short and sweet. Get to the point without drawing it out.
There are many ways of accomplishing this. The one that works for your list will depend on the subject matter. For instance, some people are drawn to a shocking headline, while others prefer humor and still others just want to know exactly what they are getting. Here are just a few examples of short and sweet subject lines to help get the gears turning.
“Janet Slack Triples Clients & Sales in 3 Days”
“Yes, I’ve Officially Flipped My Lid”
“Your January Content is Ready & Waiting”
“It’s All Yours – Come & Get It”
No matter which method you use to concoct your subject line, keep it short and sweet to make it stand out from the thousands of other emails your list members receive.
5 Tips for Creating Effective Email Subject Lines
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Using subject lines the right way can greatly improve the number of people who actually open and read your emails. Unless your subscribers open the email they can’t read and act upon all the goodies inside, right? What do your subject lines say to your readers? Are they drab and make your subscribers head for the delete button or do they POP and make them want to read further?
If you’re struggling to get your emails opened, there’s no better time than now to give your prospects what they signed up for.
Over the course of the next five days, we will give you actionable steps you can utilize to craft email subject lines that get noticed and have your readers begging for more.
Tip #1: Maintain Relevance
Make certain your subject line is appropriate for the subject of your list. A reader who signs up for your list expecting one thing, but receiving something completely out of line with what they signed up to receive will not be in the buying mood.
For instance, if you have a list about using the latest and greatest technology – don’t send your readers an email with the subject line:
“The #1 Way to Lose Weight Fast”
No one on your technology list wants to learn about losing weight. Granted some might be interested in weight loss, but not from the technology expert. Remember, one goal of having a targeted list is to build expertise and trust with your readers. Sending them off topic information will accomplish the complete opposite.
Do You Dream About Being An Author?
Posted by: | CommentsYou know me, I’m not one to recommend or “market” to my many lists meaninglessly. However this is such a great opportunity and I want as many of you to take advantage of this as possible because space is extremely limited.
Sophronia Scott
What if you could get published, in February 2010 with top-of-the-line book production, professional cover design and a full marketing campaign run by one of the top book PR agencies in the country?
Would you be interested?
I want to let you know of an easy way to become a published author. This project is not for everyone, but may be just what you need to boost your business if – you have a message about facing fear, AND – you are not interested in all the work involved in self-publishing or trying to get an agent, publisher, publicist, etc.
If this sounds like you, then check out this amazing opportunity being offered by my close, personal friend Sophfronia Scott of Messenger House Books and The Done for You Writing & Publishing Company. It’s such a powerful offer, I signed on right away to be a co-author. We’re assembling a new anthology project featuring some of the top bestselling entrepreneurs working today. The book’s title: “How the Fierce Handle Fear: Secrets to Succeeding In Challenging Times”.
We even managed to secure the FIERCEST entrepreneur of them all for the book: Donald Trump!
Donald Trump
Having a book to your name is one of the best ways to dramatically increase your business’s client attraction factor by raising your visibility and establishing you as an expert in your field.
But we understand that in this sluggish economy, it may be hard for some of you to publish well: with high quality design and printing and a full-scale marketing campaign. So we’re making it possible for you to have all that and your photo on the cover of your book to boot!
Whether you’ve already published before or you’re looking for your first book project, you will benefit from contributing to “How the Fierce Handle Fear”. Sophfronia will generously share the skills she gained from her Harvard education and long career at “Time” and “People” magazines as well as her experience as a bestselling author to make this book a great success. You’ll appreciate how much you’ll learn from her just in going through the publishing process. The question is, will you be onboard when the book takes off?
You can go here now to learn more about the project and secure your chapter in the book:
This is your chance to stand out and let your business take its rightful place ahead of your competitors. I’m excited to be the one to offer it to you. I’m doubly excited to see your great results!
Tips for Creating OTOs: Don’t Over-Do it
Posted by: | CommentsOur final tip in this series deals with not over doing your one time offer.
Tip #4: Don’t Over-Do it and Appear Greedy
Sometimes entrepreneurs start to get greedy by offering several one-time offers back to back to back attached to the purchase of the original offer. By the time the person has clicked through pages of additional sales pitches, they may begin to feel like what they originally bought has lost its value.
While one (possibly two) one time offers can work wonders for your profits, you might find that the more of these you offer in sequence, the more disenchanted people can become, not only with your products, but with you as a person. Your sole purpose is to keep your customers happy so they’ll come back over and over. If you destroy the relationship by getting too greedy you won’t be as successful in the long run and will lose customers quickly.
Creating one time offers is an excellent strategy that can greatly increase your profits. Create a compelling offer that will be hard to turn down. Make sure it is a true one time offer, and that you don’t have too many sales pitches that give your customers a bad impression of you. By following this advice, you can increase your profits by 50% or more.
