5 Tips for Creating Effective Email Subject Lines

Using subject lines the right way can greatly improve the number of people who actually open and read your emails. Unless your subscribers open the email they can’t read and act upon all the goodies inside, right? What do your subject lines say to your readers? Are they drab and make your subscribers head for the delete button or do they POP and make them want to read further?

If you’re struggling to get your emails opened, there’s no better time than now to give your prospects what they signed up for.

Over the course of the next five days, we will give you actionable steps you can utilize to craft email subject lines that get noticed and have your readers begging for more.

Tip #1: Maintain Relevance

Make certain your subject line is appropriate for the subject of your list. A reader who signs up for your list expecting one thing, but receiving something completely out of line with what they signed up to receive will not be in the buying mood.

For instance, if you have a list about using the latest and greatest technology – don’t send your readers an email with the subject line:

“The #1 Way to Lose Weight Fast”

No one on your technology list wants to learn about losing weight. Granted some might be interested in weight loss, but not from the technology expert. Remember, one goal of having a targeted list is to build expertise and trust with your readers. Sending them off topic information will accomplish the complete opposite.