Creating Effective Email Subject Lines: Be Informative

Now that we know how to make our subject lines short and sweet, today we will tackle being informative, yet leaving our readers wanting more.

Tip #3: Be Informative, Yet Incomplete

One sure fire way to get your readers attention and make them click their open button is to leave them wanting more. You probably already know this trick when it comes to the content within the body of your email, but did you know it works just as well with your subject line?

Get your readers’ attention then peak their inner curiosity. Yes, everyone is born with at least a bit of nosiness in their blood. Give them just enough to peak their interest without telling them too much. They’ll follow your lead to learn the rest. It’s the old bait and hook method – works great at the lake and even better with a mailing list.