Creating Effective Email Subject Lines: Learn From Pros

We all need a mentor of some kind. Sometimes the best way to learn a new style or a style different from your own is to follow the marketing pros. Today we’ll give a few examples of marketing pros that we like to follow.

Tip #5: Learn from the Pros

Subscribe to the list of some of your favorite marketing gurus. What makes you want more? What makes you click through? A few really great marketers with great headlines are Perry Marshall, Joel Comm, and Scott Stratten just to name a few.

Using subject lines effectively is a matter of compiling something attention grabbing and provoking. Don’t just throw a subject in the box and hope it works. Take the time to think it through, test it and make adjustments to future mailings. It might seem time consuming, but the payback will be more than worth your effort. Once you see the difference these small, but extremely important tweaks will make you’ll be glad you made the investment.