Creating Effective Email Subject Lines: Test & Tweak

How do you know what is going to work for you? Simply put, you have to know your market. However, if you’re not sure or you want to try something new, today we show you how to test and tweak your subject lines.

Tip #4: Test & Tweak

If you want to make sure your subject lines are doing their job to the fullest, you’ll need to test and teak them a bit to get the results you’re after. Most list management systems, Aweber and 1ShoppingCart allow you to break up your list and send out one version of an email to one part of your list. The other half of the list will receive a second version. This is an excellent way to track which one actually gets open and has the greatest impact on your readers.

After completing a few tests, take the results and learn from them. Make the necessary changes to get the best response from your subscribers. Remember, this works for follow up and future broadcast messages also. Your open rates will increase dramatically once you determine what makes your readers tick.