Effective Email Subject Lines: Simple, Short, Sweet
ByYesterday we learned that we must keep our subject lines relevant, today we’ll focus on making everything simple, short and sweet.
Tip #2: Make it Simple, Make it Short and Make it Sweet
Let’s be honest, people get so many messages in their inbox these days it’s hard to sift through the noise. If your subject line is mediocre or dull and boring the chances of your email getting opened is slim to none. A good subject line should be short and sweet. Get to the point without drawing it out.
There are many ways of accomplishing this. The one that works for your list will depend on the subject matter. For instance, some people are drawn to a shocking headline, while others prefer humor and still others just want to know exactly what they are getting. Here are just a few examples of short and sweet subject lines to help get the gears turning.
“Janet Slack Triples Clients & Sales in 3 Days”
“Yes, I’ve Officially Flipped My Lid”
“Your January Content is Ready & Waiting”
“It’s All Yours – Come & Get It”
No matter which method you use to concoct your subject line, keep it short and sweet to make it stand out from the thousands of other emails your list members receive.
