Now that we know how to make our subject lines short and sweet, today we will tackle being informative, yet leaving our readers wanting more.

Tip #3: Be Informative, Yet Incomplete

One sure fire way to get your readers attention and make them click their open button is to leave them wanting more. You probably already know this trick when it comes to the content within the body of your email, but did you know it works just as well with your subject line?

Get your readers’ attention then peak their inner curiosity. Yes, everyone is born with at least a bit of nosiness in their blood. Give them just enough to peak their interest without telling them too much. They’ll follow your lead to learn the rest. It’s the old bait and hook method – works great at the lake and even better with a mailing list.

Yesterday we learned that we must keep our subject lines relevant, today we’ll focus on making everything simple, short and sweet.

Tip #2: Make it Simple, Make it Short and Make it Sweet

Let’s be honest, people get so many messages in their inbox these days it’s hard to sift through the noise. If your subject line is mediocre or dull and boring the chances of your email getting opened is slim to none. A good subject line should be short and sweet. Get to the point without drawing it out.

There are many ways of accomplishing this. The one that works for your list will depend on the subject matter. For instance, some people are drawn to a shocking headline, while others prefer humor and still others just want to know exactly what they are getting. Here are just a few examples of short and sweet subject lines to help get the gears turning.

“Janet Slack Triples Clients & Sales in 3 Days”

“Yes, I’ve Officially Flipped My Lid”

“Your January Content is Ready & Waiting”

“It’s All Yours – Come & Get It”

No matter which method you use to concoct your subject line, keep it short and sweet to make it stand out from the thousands of other emails your list members receive.

Using subject lines the right way can greatly improve the number of people who actually open and read your emails. Unless your subscribers open the email they can’t read and act upon all the goodies inside, right? What do your subject lines say to your readers? Are they drab and make your subscribers head for the delete button or do they POP and make them want to read further?

If you’re struggling to get your emails opened, there’s no better time than now to give your prospects what they signed up for.

Over the course of the next five days, we will give you actionable steps you can utilize to craft email subject lines that get noticed and have your readers begging for more.

Tip #1: Maintain Relevance

Make certain your subject line is appropriate for the subject of your list. A reader who signs up for your list expecting one thing, but receiving something completely out of line with what they signed up to receive will not be in the buying mood.

For instance, if you have a list about using the latest and greatest technology – don’t send your readers an email with the subject line:

“The #1 Way to Lose Weight Fast”

No one on your technology list wants to learn about losing weight. Granted some might be interested in weight loss, but not from the technology expert. Remember, one goal of having a targeted list is to build expertise and trust with your readers. Sending them off topic information will accomplish the complete opposite.