Archive for July, 2009
Tips for Creating OTOs: Set Up Your OTO Properly
Posted by: | CommentsIn parts 1 and 2 we learned that when offering one time offers, we must decide on their format and make sure that they are relevant to our offerings. In part 3 we will talk about how to set up our OTOs properly.
Tip #3: Set Up Your OTO Properly
There is no better way to destroy your credibility than by saying that you have a “one-time offer” but then offering it all over the internet. While many Internet marketers have become hardened to this sort of thing, there are those in other niches who would be disappointed if you are caught going back on your word. That trust can oftentimes not be regained at any price.
How do you set up the offer? You can use a software such as the OTO Profit System which will help you to create your one time offer page(s). Or you could utilize a script like Countdown One Time Offer that will truly make your OTO appear one time only. The script is timed so the offer expires in a matter of minutes or as soon as they click away from the page. You can also use your own shopping cart system to ensure that the OTO only shows during the order process and is not available anywhere else.
This will create the true scarcity you need to make sales and always maintain the trust of your audience.
Tips for Creating OTOs: Make Sure the Offer is Relevant
Posted by: | CommentsContinuing our 4 part series on 4 Tips for Creating One Time Offers, today we’ll focus on relevance.
Tip #2: Make Sure the Offer is Relevant and of Interest
Though your upsell offer may be a steal at a great price, you must always make sure that is relevant to your original offer and would be of interest to your potential buyer. Consider your target market and make sure that what you are offering would enhance or add to the offer they have just purchased.
For instance, you wouldn’t offer your friend’s cookbook ebook as an upsell to a coaching strategy package. It just wouldn’t make sense. Both may be great products but neither relates to each other which will confuse and frustrate your potential customer.
The upsell should directly help your customer to succeed with the initial product.
Explain to the buyer that the additional resources in the one-time offer will enhance their understanding and therefore give them better results than they would get with just the single product alone.
4 Tips for Creating One Time Offers: Decide on the Format of Your OTO
Posted by: | CommentsWhen most business owners think of earning money online with info products, they think about the money they’ll make from selling their first product (report, ebook, software, audio, or video package). However, while the sales that are made on the front end are very nice, you can dramatically increase your income by making additional offers during the check out process – which is known as the back-end.
A one-time offer (OTO), is an upsell or larger package that the buyer will have the opportunity to buy while purchasing your original product. They will have one chance to buy something at a discounted or special price. If they don’t buy at that moment it will not be offered again.
Creating one time offers is a smart and effective strategy that allows you to offer your customers additional products, and increase your revenue in the process.
Tip #1: Decide on the Format of Your One Time Offer
The first step is obviously choosing what to offer your customer in addition to the initial product that they’re purchasing.
Think about what would best serve and entice your buyer. Oftentimes it may be more of what they are already purchasing, or a complementary resource.
Here are some ideas:
- People learn in different ways. Because of this, you might offer something like a video or audio edition of the product they just bought.
- Checklists, worksheets, and tools to enhance the results of the product they are buying are also popular.
- Coaching, whether group or in a one-on-one fashion, can certainly get people excited about learning more, too.
- Create a bundle of your products or create a series of discounts for buying products now that will be released in the near future.
Perhaps offering additional rights to the product that they are purchasing – for instance resale rights or private label rights may entice your customer to spend more money, too.
Business Tips for Coaches
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16 New York Times Best Selling Authors Speak in Maestro Month
Posted by: | CommentsThere’s a great new product and the company that provides it is doing an amazing program in the month of July. First, the program is called Maestro Month and it is a series of seminars held by phone throughout the month. There are more than 60 speakers lined up on the subjects of health, personal growth, business, spirituality and societal change. All the sessions are free and held by telephone conference line in order to showcase the Maestro Conference Line product.
You probably have heard of many of these speakers because 16 of them have been featured on the New York Times best seller list. Some of the Maestro Month speaker list includes Deepak Chopra, Gay Hendricks, Michael Port, Marci Shimoff, Judith Orloff, Jack Canfield, John Gray, Terri Levine, Hale Dwosken, Lynn McTaggart, Neale Donald Walsh, Bernie Siegal, Mari Smith, Maryam Webster, Milana Leshinsky and dozens more. This really is a don’t miss it event.
Maestro Conference is also the most exciting new product I have seen in a long time for those of us who run our business virtually. A Maestro Conference line is a teleseminar line with all the features we have always dreamed about. The most important is the ability to break up the call into small discussion groups. It is truly amazing. Other features that are exciting are the capacity to take a poll of those on the line, the ability to have an assistant to take orders for product sales during the call and recording capability for every call. If you are curious about Maestro Conference at all, try to be on a few calls in Maestro Month as the line will be demonstrated to its best during these top-notch calls. There currently is a 30 day free trial of the product so you can try it on your own teleconferences and be amazed yourself.
Leave a comment here to let me know who you hear during Maestro Month, what you learned and your impressions of the Maestro Conference line. If you join the calls with Bea Fields, Hale Dwoskin or Steve Davis, I’ll be there too!
