Tips for Creating OTOs: Set Up Your OTO Properly
ByIn parts 1 and 2 we learned that when offering one time offers, we must decide on their format and make sure that they are relevant to our offerings. In part 3 we will talk about how to set up our OTOs properly.
Tip #3: Set Up Your OTO Properly
There is no better way to destroy your credibility than by saying that you have a “one-time offer” but then offering it all over the internet. While many Internet marketers have become hardened to this sort of thing, there are those in other niches who would be disappointed if you are caught going back on your word. That trust can oftentimes not be regained at any price.
How do you set up the offer? You can use a software such as the OTO Profit System which will help you to create your one time offer page(s). Or you could utilize a script like Countdown One Time Offer that will truly make your OTO appear one time only. The script is timed so the offer expires in a matter of minutes or as soon as they click away from the page. You can also use your own shopping cart system to ensure that the OTO only shows during the order process and is not available anywhere else.
This will create the true scarcity you need to make sales and always maintain the trust of your audience.
