Make the Most of Your Article Marketing Pt. 2

Spice Things Up with a Dash of Copy

The most important function of any article is to inform its reader. But, your article must get and keep their attention in order to inform, right? Absolutely!

Many people neglect to focus on the fact articles need to be compelling, but they also need to sell if you’re trying to make money online. There are many elements of copy you can include to make your articles compelling and lead people to a certain action. You can create interest and increase action with things like:

• Attention grabbing headlines and subheadings (These draw the reader in and leave them wanting to know more)
• A hook line (This will keep them reading)

Keep in mind that everyone is very busy these days, if you want to get your article read from beginning to end, you will have a higher chance of success when you add a bit of creative copywriting.

Lead Your Readers Onward

If you remember nothing else about people who buy online, remember this:

You will make more money when you TELL your reader what to do next!

Yes, we humans are fickle creatures. Even if your reader thinks she knows what to do next, that doesn’t mean she will do it. Always remember to tell your readers what to do or where to go after they’ve finished reading your article. Because, believe it or not, even when they know what they want or what they should be doing next, Internet users are indecisive. Like a child who is just learning the ways of the world, your reader needs to be taken by the hand and led to the next step.

For instance, if you want your reader to visit your website to learn more about your product or service; send them there. If you would like your reader to complete a survey or give their opinion on the topic they just finished reading about, tell them where to go to do so.

This is where your author or resource box comes into play and can quickly become your best friend. Use this area to tell a bit about yourself or your website, and give your readers something to do. Give them a clear call to action.

Writing an article is not difficult as long as you put the right strategies in place. Know what information is relevant to your target audience. Be as well versed in the area you’re writing about as you can in order to provide superior information. Next, create an outline to help keep you organized and focused. Throw in a bit of captivating copy to create interest and keep them reading. Finally, tell them exactly what you want them to do next to achieve maximum benefits from your article marketing efforts.