Marketing with Autoresponders Pt. 2
ByInteract to Get a Reaction
It’s one thing to read great content emails; it’s also a great option to get your list involved as well. You can really increase the interest and actions your list takes when you ask for their opinions and input. You can offer polls, ask for discussion on a blog or forum, or use a whole host of other ideas to get people to interact with you.
I’m sure you’ve signed up for a list where the messages seem cold and impersonal. Like you, many people on your list will realize you are not jumping online and “writing” an email to them every single day. However, when you offer your list a chance to interact and share their feelings you’ll set yourself apart and give them a reason to want to open your emails first.
This is an excellent relationship builder. It’s also a great way to get into the minds of your prospects. Think of it as built in market research!
Tell Them What to Do
Calls to action are what create customer action. Don’t make the mistake of thinking your readers will recognize what to do next. Tell them!
A call to action can be as simple as giving them a link and telling them to click it. While they KNOW you want them to click the link, the chances of them actually doing it will improve if you give them instruction to do so.
Marketing with autoresponders is a great way to increase your reach online. Remember to be consistent, offer high quality content and create an interactive experience for the members of your list. Once you get these tips fine-tuned, you’ll have a responsive group of people who can’t wait to open your next email.
