Archive for October, 2009
Repurposing Your Content
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Repurposing your content makes good business sense and it’s a good way to squeeze out as much value as possible from your current content. Also repurposing helps your customers by providing fantastic content in a variety of ways.
Here are just a few ideas to help you repurpose your content:
Recycle. There’s no need to just use great content once. Recycling your content benefits everyone in a positive way. A good way to do this is to think about each piece of content and how you can reuse it.
A few ideas may be to:
1. Take a special download report and use the content for article distribution. The report is only available for download on your website but you can use several articles within the report to distribute to article directories. That content will then work to bring you new subscribers to your site.
2. Use product content to create an autoresponder series. If you have an info product available for sale (or a free one) you can take snippets of that content and turn it into an autoresponder series. This way your customers can preview the content through the autoresponder series and the autoresponder series can promote the actual product.
3. Use the content on your website for a product. If you have articles on your website or blog you can easily turn these into a product. Simply choose a collection of articles you’ve previously written and make them available in download format for customers.
You can choose to use this content as a free giveaway to gain more subscribers, or you can turn it into an actual product for purchase. Not everyone is likely to look through your whole website or blog to find the content. Also, people will often pay for the convenience of having the information at their fingertips without having to search for it.
4. Use your newsletter to attract search engines. If you have a regular newsletter which you send out make sure you also add it to your website or blog pages after sending. This will help you attract more search engine traffic and will give customers an archive to view previous newsletters.
5. Turn your audios into content. If you have audios on your website, use them to get more free search engine traffic. Have the audios transcribed and place them on your website or blog pages. This also gives your customers options, as some people will prefer to read rather than listen to an audio.
With a little thinking and planning you can make your content go a long way.
What's New on Facebook?
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Have you been to our Facebook Fan Page recently? I highly encourage you to go to www.facebook.com/solopreneurbiz right now and share your business insights with us. I would love to interact with you and have a meaningful discussion around creating the business of your dreams.
Recently we’ve talked about:
Relationships Matter (LinkedIn)
Be My Special Guest (Contest!)
New Internet Marketing FTC Regulations
and so much more!
I want to encourage you to take a few minutes to visit our discussion board and enter our contest here. While you are on the discussion board, take a moment to introduce yourself and give your business a little shameless self promotion in “What’s Your Solopreneur Biz?“. Also, please feel free to start your own topics!
If you’re not already, go on over to our Facebook Fan Page and become a “fan” today! We would love to have your input in our discussions.
Be My Guest at The Coaches' Edge Contest
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Be My Guest at The Coaches’ Edge – Extravaganza for Coaches in Orlando, Florida on December 2, 2009
I’ll be one of the panelists at this day-long event and I want YOU to attend as my guest.
The Event: This is your opportunity to meet with other coaches for discussion and networking on what makes a successful coaching business. You’ll love the “wisdom circle” format that will ensure the sharing of lots of great ideas. Learn secrets of a successful coaching business, discovering your perfect niche, ways to turn prospects into paying clients and how to develop business systems that work.
If you are going to the ICF conference in Orlando, change your travel plans right now and get to the Coaches Edge event too. You won’t want to miss this. If you can’t make it to Orlando, don’t worry, the entire event will be recorded and you can get all the information from wherever you are.
Register now for the event – early bird pricing ends on October 30th. Grab the 49% discount by getting in now. Get all the details and register for your seat here.
The Contest: Here are all the details.
First prize: Win a free registration to The Coaches’ Edge Extravaganza and attend the event as my guest. (Travel to Orlando and participation at the ICF event not included). If winner is unable to attend the live event, they will be awarded the recording of the event. Value $139.
Second prize: Your own copy of the workbook, Mind Your Own Biz: Discover the Secrets to Creating a Successful Coaching Business. Both print and digital versions. Value $47.
How to Enter: Follow these directions carefully!
1. You’ll need to go to my Facebook fan page to register.
If you aren’t already a fan, make sure to click that “Become a Fan” button at the top of the page to be eligible to win.
2. Go to the discussion tab and post your entry under “Be My Guest at The Coaches’ Edge”. Tell me why you want to attend The Coaches’ Edge event and how you expect it to help your coaching business. Explain why you should be the one chosen to spend the day with me there.
3. Be sure to leave your email address or phone number in your post so I can get in touch if you are one of the winners!
Contest Deadline: All entries must be made by midnight (ET) on November 1st. Winners will be contacted and announced on November 2nd. If winner has already registered for the event, reimbursement will be arranged.
More Extravaganza Benefits:
Participate in Wisdom Circles and brainstorm ideas.
Discover Janet’s secrets for success along with those of 18 other Expert Coaches
Get real, hands-on experiences
Connect with coaches from around the world/make new friends
Evolve new and better ways to grow your business
Get tools and tips for getting the most from the ICF Conference
Have a chance to win over $10,000 in coaching prizes
Receive a goody bag each valued at $2000+!!!
Finally: check out the line up for this event – lots of great coaches and inportant info. I’ll be discussing how to turning prospects into raving fans and paying clients so that should be fun! Hope to see you there!! Get your entry in now….
Whose Goals are These?
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“Be true to yourself, and if you cannot put your heart in it, take yourself out of it.” Hardy Jackson couldn’t have said it better. When we try to walk in the path of someone else it doesn’t quite feel real to us. The same goes for goals. If they aren’t yours, whose goals are they?
It is easy for someone to suggest a new addition to one of your goals and easy to start following that path without really considering it. After a while you won’t know whose goal this really is, yours or someone else’s. Others can offer suggestions for achieving your goals but be sure that the goal still remains uniquely yours. Here are some questions to help you keep your goals true to yourself.
1. Do you desire to complete this goal? This is an important question. Without motivation for success you won’t succeed. Sometimes what you perceive as laziness in yourself is really a lack of motivation because the goal is in some way not totally your idea in the first place.
2. Can you define the goal? If a goal comes from your desires, you can tell someone all about it. Whatever question they ask, you can answer them with enthusiasm because it is a goal that you want to accomplish. When the details are fuzzy, the goal might not be your idea.
3. Are you doing it for someone else? If you are going to school to be a chef solely because your father was a chef, that goal needs some thought. If deep inside you are trying to keep your parents from lamenting over a lost chance at owning a restaurant, you won’t find any fulfillment or joy in taking up someone else’s torch. People do succeed at goals set for them by others, but the feelings of joy, accomplishment and pride that come with goal achievement aren’t there. And those feelings are what you want—they only come when your actions match your own goals.
4. Are you focused? Be cautious if one day you are gung ho and the next week your commitment wanes. If a goal seems to take a long time to complete, this could be a red flag. Before you let others jump to conclusions about your commitment, take another look at your goal. Try to find if there is something in the way of your focus or if you have taken on a goal that doesn’t suit you.
Never consider yourself as quitting when you drop a goal that you discover wasn’t yours in the first place. Careful consideration of the source of your goals, at any time, can be depended on to get you closer to living the life that will bring you true happiness. No one else’s goals can get you there!
Why Is Social Media Marketing So Important?: Getting Traffic with Social Media Pt 2
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Social Media Marketing Tip #3: Digg Your Way to the Top
Digg is a very interesting way to receive traffic, and it is currently adored by Google. The basic idea is that when you enjoy or really “dig” an article, you actually “Digg” it by voting for it. If other people are interested they will Digg it as well (by clicking the “Digg” button that appears). The more Diggs a web page gets, the higher the rankings and exposure tends to be.
You can Digg your own articles and pages on your site as long as you are careful. Digg has banned users for spamming or being too self promotional. However, if you use the true social aspect of it by making friends, digging their articles, and digging great articles you find online you can easily drive targeted traffic to your own submissions as well.
Social Media Marketing Tip #4: LinkedIn for Business
LinkedIn may be classified as an “unusual” social media site as compared to Twitter, Facebook or Digg. While those sites tend to promote finding old friends and making new ones while networking socially, LinkedIn is geared to the world of business networking. Using it will help you network within your chosen niche for suggestions, support and help. It will also allow you to search other niches and help you find targeted prospects as well.
LinkedIn is similar to Facebook in the fact that you will be given a Linked In “page” where you can post information about your business and the reason you are there. You can add business websites, blog addresses and anything else related to your business. As of this writing over 40 million professionals regularly use Linked In. Just think of how many people you may be able to reach out to for your business, LinkedIn is definitely a great social site for all business owners to join.
Social sites put an exciting spin on website promotion and marketing. Not only are you getting fantastic exposure for your online business, but it’s great to feel as if you are a part of a community, and it’s a whole lot of fun.
