What’s the first thing you notice when you click on a website? There are words everywhere! No matter what other media marketing tools you use on your site,  the ones that people still gravitate towards include words. Use words in article marketing to help you gain expert status as an online business owner.

Why Articles?

You might be wondering about articles. Perhaps you have shied away from them up until now because you don’t write very well. Maybe your 12th grade English  teacher scared you with her writing assignments. You don’t have to go into therapy to write an article – simply write what you know.

Articles are the quickest and easiest way to drive traffic to your site. When people type all of those keywords into search engines, they are looking for information. It can come in a variety of forms but the one that most people know and are comfortable with is the article format. On your website, hopefully you have some form of content displayed there to keep your visitors happy.

Writing the Articles

Since you know a lot about the subject of your business, use that knowledge to elevate yourself to the level of expert. You probably have enough information trapped in your head to write a hundred articles.

How should you write? Create a list of topics that are related to your business. Because the subject matter is familiar, it will probably only take you about 30 minutes to write a 400 word article. This length is pretty typical for blog posts and article directories.

Article directories are the places where you will be submitting your articles to gain visibility. When you write articles, use the bio box to provide a link to your website so interested readers can find your business.

Some types of articles work better than others when it comes to promoting an expert status:

• How-To’s
• Tips
• Reports

With how-to articles and tips, you are sure to gain the reader’s attention with bulleted and numbered points. Using numbers in the title also alerts the reader that your work is something they want to check out. When you can put what you know into a format like this, you actually become an instant expert. And, the writing is fairly straightforward even for those who doubt their skills.

A report can be created from ten or so articles that you have written on a similar subject. Marketing the combined report on your site as a guide to “Learning Social Media” or whatever the subject of your business is.

Writing and submitting articles will get you noticed. Linking them to your website can increase your sales as you go from business owner to business expert.