Adding Speaking As An Additional Income Stream
ByGetting speaking engagements is not all hard work. What it takes is a mind that is open and knowledgeable about your business subject. With a little bit of creativity, you can leverage what you do already by adding speaking to increase sales and product variety.
The first strategy you use to become known as a speaker is visibility. Others have to know that you exist and have something important to say. Through speaking and building relationships with your audience, your “sphere of influence” will begin to grow.
Wouldn’t you like to take advantage of tools that help you become an expert without breaking a sweat? We figured that you might. So, here are some ways that you can do that:
The Pitch…
Let’s say that you have been coaching individuals and get great results. The next logical step may be to create an entire program around a specific need that you serve. For example, if you write articles to increase your visibility and coach others to do the same, why not create a 4 week teleseminar series dedicated to “Increasing Your Visibility By Writing Articles.” This will help you get your feet wet speaking, will increase your visibility and increase your expert status. Not to mention the additional income stream you created for your speaking.
The Hit…
The speaking engagements that you do aren’t just for one time use, but rather carry a ton of potential. One single speaking engagement can give rise to another. Look at your topics with new eyes. You can probably see them turning into:
- Ebooks
- Special Reports
- Audio products
- Video products
- Articles
The list goes on but you get the idea. The information in just one 60 minute speaking topic can morph into each one of these. Better yet, take a series of talks, bundle them to create a special report or an ebook if there is a lot of information. Take each section of the eBook and create a course that customers can buy. Add audio and video to the course and turn your course material into a study guide to accompany them.
It’s Out of the Park…
Instead of one speaking topic, you now have leveraged that piece into a variety of product offerings all of which will add to your expert status and your bottom line.
