Promoting Your Business on Facebook Using Video

If you have a business and a website, then you’ve likely considered video marketing. Then when you combine video marketing with Facebook, you’ve got a winning combination. Once you’re convinced of the power of marketing with video, the next step is to decide how to use videos to promote your business. Here are just a few examples:

1. Testimonials – Ask your clients to give you quick 1-minute videos of their feedback. You can also interview them about your business for a more structured testimonial.

2. Case Studies – If you’re involved in some kind of before-and-after (coaching, website design, fitness, SEO, etc.) case studies are an excellent way to demonstrate your expertise. Seeing an example helps the potential client understand exactly what impact your service or product can have on their business.

3. Product Reviews – Video brings an added element to product reviews, particularly if you’re reviewing a physical product. But hearing you talk about a book or piece of software is effective too.

4. Education – Use video to educate your market on the use of your products. Lead them towards the sale by answering their most frequently asked questions and objections.

5. Entertainment – People love to be entertained! If you can entertain in your video and combine that with a call to action, you’ll have a winning combination.

6. Commercial – Done correctly (meaning compelling with a clear call to action), commercials for your product or service can be very effective.

7. Business Overview – One of the first things many people look for is who they are buying from and what they stand for. Let your potential customers learn about you and your business through a business overview.

When your videos are complete, upload them to YouTube and connect them to your Facebook account. You link them on your Wall tab and Video tab and you can also promote them to your Facebook followers via messaging.

As you can see from the list above, there are many ways to use video to promote your business. The key is to provide solutions with your videos and leave your Facebook followers wanting more of you.

If you’re looking to build your business and brand on Facebook, check out my new 3 part webinar series starting on August 2nd “Facebook 4 Biz: Ready, Set, Go!”, where I will delve into everything Facebook. Oh and before I forget, Facebook 4 Biz is part of my Super Summer Sale and you’ll get 20% off at checkout. With 500+ million strong, there has never been a better time to take advantage of all that Facebook has to offer your business.