Archive for August, 2011
Ice Cream and Social Media
Posted by: | CommentsWhat on earth do ice cream and social media have to do with each other? Something very important for the next week only..
Here’s the inside scoop… Ellen Britt of Marketing Qi contacted a dozen expert marketers (including yours truly!) and asked each to pretty please contribute one of their best social media products to this 7-days-only Ice Cream Social Media event.
Now please understand these are actual products that sell every single day of the week on our websites and range in price from $97 to $297.
Here’s how this works… all of the 12 products are all bundled together into one sweet deal for you! Totaled they have an actual value of $2008 but you are going to be able to scoop up the whole chocolate sundae today for only…
$47
And the other piece you need to know is that each day of the sale the price goes up.
Do you sound like this…
I love the idea of using social media in my business, but I just don’t know how to do it…
What exactly do I need to do?
How do I get the most from my time?.
Which social media sites are the best to use?
Can I really make money with social media?
Should I spend more time on Facebook?
How do I use Twitter to help grow my list?
Help!
…then you’ll want to get in on this yummy collection as soon as you can.
Learn from experts like myself, Nancy Marmalejo, Denise Wakeman, Tom Buford, Laura West and 7 more. This truly is a package that will answer all those nagging social media problems and questions.
Today is launch day so get in on the lowest price possible – don’t pass up the sweet deal.
Wake Up Sleeping Customers and Clients
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Customers and clients are tough to find and sometimes even tougher to keep. It’s one of the reasons it’s important to keep your them active and “in the loop”. The more you communicate and connect with your customers and clients the more likely they are to remain with you. Here are a few tips to reawaken them.
Send them a newsletter. If you don’t already have an autoresponder/newsletter. Start one. Send your customer and client list an invitation to subscribe. Make sure your first trial issue or email is engaging and offers a tremendous benefit. You may even want to include a special promotion for sign ups, a coupon or a free download.
Connect with them on social networking sites. True, not all of your customers and clients are going to have a social media presence, however the ones that do, you can connect with. Send them a hello message, follow them and invite them to follow you. You can also offer a special promotion for people who follow you or fan your Facebook page. The incentive can be a coupon or a free download.
Start a loyalty program. Loyalty programs work well because they offer rewards for recurring purchases. They help customers and clients feel like a valued part of your community. And they help your customers and clients feel as if they’re getting more than their money’s worth.
Send your customer or client a personal message. Have you ever received a postcard in the mail from a pizza delivery place you haven’t called in a while? It’s the “We miss you” type of card that comes with a coupon or promotion on the flip side. You can accomplish the same thing via email. Send your sleeping customers a “we miss you” email message and include a please come back type of coupon code or discount offer. Sometimes it’s all the motivation a person needs to make a purchase.
Ask for feedback. Maybe your customers and clients needs have changed and you’re no longer able to meet them. Tough, I know. However you won’t know unless you ask. And the information may be able to help you strengthen and grow your business and earn back that customer.
Sleeping customers and clients sleep for a reason. Engage them; bring them back into your fold by making them an offer they can’t refuse. If they still don’t come back, don’t hesitate to ask them why. Your customers and clients are your most valued asset. Treat them well and they will stay for life.
