Using Video as a Solopreneur
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If you have an online business, then you’ve likely considered video marketing. Once you’re convinced of the power of video marketing, the next step is to decide how to use videos to promote your business. Here are just a few examples:
Education – Use video to educate your market on the use of your products. Lead them towards the sale by answering their most frequently asked questions and objections.
Case Studies – If you’re involved in some kind of before-and-after (website design, fitness, SEO, etc.) case studies are an excellent way to demonstrate your expertise. Seeing an example helps the potential customer understand exactly what impact your service or product can have on their business.
Testimonials – Ask your customers or clients to give you quick 1-minute videos of their feedback. You can also interview them about your business for a more structured testimonial.
Product Reviews – Video brings an added element to product reviews, particularly if you’re reviewing a physical product. But hearing you talk about a book or piece of software is effective too.
Webinars – If you provide webinars or other video presentations to your market, capture them via video and offer a replay to generate leads or even sell as a product.
Commercial – Done correctly (meaning compelling with a clear call to action), commercials for your product or service can be very effective.
Business Overview – One of the first things many people look for is who they are buying from and what they stand for. Let your potential customers learn about you and your business through a business overview.
As you can see from the list above, there are many ways to use video to promote your business. Just creating video is not the only step to effective marketing. You must craft a video that responds to the wants and needs of your market. They are looking for solutions to problems and questions. It’s your job to figure out how to use a video to solve issues, answer questions, provide the right solutions and lead them to the next step.
If you want to learn how to create powerful video for your business, check out my upcoming FREE teleseminar with Lou Bortone, Online Branding Expert and Video Marketing Strategist. Click here to find out more!
