Archive for March, 2012
Your Coaching Website is NOT Optional
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It’s time for the April Easy Biz Teleseminar call and I want you to be on this call if you are a coach without either a website or a blog!
While you don’t have to have a website to be an outstanding coach, you do need to have a web presence to be viewed as credible in the 21st century. Just like a “brochure” was a requirement for business owners in earlier decades, having a website is considered a “basic” of being in business today.
Yes, the Easy Biz subject this month is EASILY getting up your website or blog and using it to make growing your business easier…
The April Easy Biz expert is Nina East who is one of the foremost experts on WordPress in the coaching world. Nina has been coaching for 12 years and has mentored and coaches thousands of other coaches in business development. But even more important, Nina is also an accomplished web designer who has seen too many coaches stall on this vital piece of online marketing.
Given how easy it is to have a powerful – and secure – website these days, there’s virtually no excuse for not doing so. As a coach, a blog is also an important part of your “online presence strategy.” Coaches, unlike many other professionals, are actually positioned naturally to be bloggers. You’ll want to learn all you can from Nina as she shares her ideas on EASILY getting your website or blog done and working for you.
Here are the details:
Date: April 5, 2012
Time: 1-2 pm ET (10am pacific, 11 mountain, 12 central)
Registration: http://easybiztelesummit.com
Nina wants all coaches to know that all you need is a self-hosted WordPress site, a few simple strategies, and a willingness to share your voice to have a powerful, noticeable and word-of-mouth-worthy presence online. And she should know – she has co-authored the soon-to-be-released This Business of WordPress, a book about the critical factors, pitfalls, and joys involved in building a business around the use of WordPress.
If you haven’t heard about the monthly Easy Biz Teleseminars, they are dedicated to giving you concrete ways to make the running of your coaching business easier. Join us live for the call because we always save time for questions or listen to the recording any time for one full week after the call.
If your website and/or blog are not yet the cornerstone of your online marketing, please make sure to listen to Nina. If you register for the call, you will automatically get access to the call recording.
Hope to see you there!
Warmly,
Janet
PS – This call is a “must attend” for new coaches and for those who aren’t satisfied with their online presence. Mark your calendar for the call and join me as I interview Nina on exactly what it takes to make websites and blogs EASY. Here’s the registration link again:
Ezine Marketing Tips to Promote the Solopreneur
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Have you thought about using an ezine to market your business? If not, consider using an online magazine to gain interest and traffic. Here are a few tips to use as you craft your magazine.
People love to read magazines. They provide articles, ads and photos to view. You can use one as a way to market your business.
With magazines also come subscribers. It is one step closer to getting people to try your products and invest in your business. Here are some ways you can use your ezine to leverage your business position.
Offer a free subscription – Just for signing up and giving their name and email address, you can offer free subscriptions to your online magazine.
Write articles about your products – You can write articles related to your niche market, helpful ones that offer timely and expert advice to your reading audience. But, don’t forget to write pieces about your business products. Let people know that you are an expert and then tell them about what you do.
Create a readers section – This is where readers can have their questions featured and answered by you. Include an email address where they can send them.
Offer advertising for free or at a discount – This is one way to pay for your magazine efforts. Offer a free month of advertising in exchange for subscription. Also include the price for advertisements depending on where on the page their ad is located.
Have guest writers – Ask readers and colleagues to write articles. If their submission is accepted, then they can get a discount on their total product order on your site. And, you can give them a byline.
Use directories – Ezine directories such as ezine-dir.com allow you to create a page to promote your magazine. Include links to your advertising page, your magazine site and your website. Even create a page that gives them a sample of the online magazine to read.
Hold contests – Everyone loves contests. The prize could be a free item from your store (within a certain price). Second and third prizes could be discounts upon purchasing. Feature the names of the contest winners in the next edition after the contest ends.
Send out mailings to your email list – To those that have opted in for contacts on your website, send them an email autoresponder with a link to where they can subscribe to your online magazine. You can advertise a free report as incentive to sign up.
Promote it on social networks – Do you have a Facebook business page? Talk about your ezine there. Even create a magazine page where subscribers can give feedback on your work.
Ezines can be used to promote your business by providing vital information about your business to current and prospective customers.
If you’re ready to ramp up your marketing efforts, then you need my weekly Biz Tips ezine. By subscribing now, as a bonus you can have a copy of my ebook Biz Tips: The Book – Entrepreneur Edition absolutely free, filled with business and marketing tips designed to help you where you are right now. The weekly business tips, Biz Tips for Solo Business Owners and Entrepreneurs is delivered to your inbox every Tuesday.
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