Archive for May, 2012
Timeline Struggles and Other Facebook Issues
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As a social media specialist, not a day goes by without my talking to someone about the problems they are having with Facebook marketing.
I have to admit that Facebook has been very good to me (helping me double my business in a few short years), but what I also know is that most people are not getting that kind of results.
It’s easy to use Facebook – it’s not easy to promote your business successfully there! Timeline and all the other recent changes have made it even harder…
But an investment of a few hours and a few dollars could change that…
That’s why I’ve decided to have another LIVE session of my training class, Facebook 4 Biz: Ready, Set, Go! It’s one of only 3 live programs in 2012 so don’t miss out if you could use some new ideas.
The Facebook 4 Biz: Ready, Set, Go program will walk you step by step through how to start or manage a powerful presence on Facebook. Four and a half hours of webinar instruction will demonstrate each of the important elements. A bonus hour of questions and answers will make sure that YOU understand!
This class is focused on action and results. Whether you need to make changes or get started NOW with Facebook marketing, you won’t want to miss it!
In a brief 4 week period you’ll learn:
• 6 business tools of Facebook.
• All about Profiles, Pages, Groups, News Feed, and the Timeline.
• Step by step instructions for business page setup and customization.
• Ways to address privacy issues and how to separate personal and business information.
• Developing a Facebook marketing strategy to anchor your activity there.
• How to utilize the viral aspects of Facebook for maximum business exposure.
• Details of tagging, ads, importing your blog, events and so much more!
Program info:
Dates: June 4, 11, 18, and 25
Time: 4:00 – 5:30 pm Eastern time
Format: Webinar – with recordings of each
Cost: $159 through May 31, 2012 (Use coupon code LIST)
$179 through July 1, 2012
Registration: http://facebook4biz.com
If you want personal attention, you’ll want to be in this class starting next week. Don’t worry if you have to miss a class or two – it will all be recorded so you can
watch at your convenience. (There’s also a self-study version of the program if you want to get started today for learning at your own pace.) Don’t hesitate! The live class is only held a few times a year and begins very soon so register NOW at:
Warmly,
Janet Slack
http://facebook4biz.com
Facebook Ads for Branding
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There are few platforms on this planet with demographic data as accurate as Facebook’s. Unlike data from other sites, like Google or Advertising.com, Facebook’s users actually provide all their demographic information. As a marketer, that’s a treasure trove.
A lot of money that’s spent on branding is wasted. Ads are seen by people who aren’t in your target market. How many times have you seen a commercial on TV for a product you didn’t care about?
Facebook is different. Facebook allows you to hone your branding in to only your target market. Your brand will be constantly exposed to the right people, without you having to spend money on the wrong people.
How Much Does CPM Advertising Cost?
Costs vary widely based on a number of different factors. Generally, to advertise to a first world country with a moderate amount of demographic filters, you can expect to pay anywhere between $0.30 to $1 CPM (cost per thousand impressions).
Advertising in other countries will have vastly different rates. It’s generally not a good idea to lump different countries into the same campaign, or you’ll have skewed results and costs. Just because Canada, Australia, the USA and the UK all speak English doesn’t mean they belong in the same campaign.
The number of filters you put on will also have an impact. Much like any other free market, the more competition there is to advertise to a certain demographic, the more you’ll pay.
Note that if you’re bidding CPM (cost per thousand impressions) on Facebook, you’ll probably get fewer clicks than if you spent the same amount of money while bidding CPC (cost per click).
How to Target the Right People
Start with the basics. What age, gender and location is your target market in?
You can then narrow down your demographic further by earning power, political leanings and education.
You can further narrow down your target market by targeting specific interests. Make sure to type in related interests as well. Don’t just type in “branding,” but also “marketing” and “promotions,” for example.
Drive Traffic to Your Facebook Page
One powerful way to use Facebook to improve your brand is to drive traffic to your Facebook page rather than your home page.
Give people a freebie in exchange for them clicking “Like”. For example, give them a 20% discount coupon or give them a free video.
Once someone has liked your post, you’ll show up in their feed. Now you can get your brand in front of them time and again – for free.
You can also use connection targeting to advertise only to people who’ve already “liked” your page. You’ll usually get a much higher ROI this way.
In addition to highly effective targeting tools, Facebook also has stellar tracking tools. You can track exactly how many people have seen your ads and how often they’ve seen your ads. When it comes to targeted branding, there are few tools as powerful as Facebook.
