Archive for Biz Tips for Coaches
Putting your best foot forward
Posted by: | CommentsAs an online business owner, a Web site is crucial to your business. But it can’t be just any Web site; it must be a Web site with killer copy and visuals that draw your customer to you again and again.
Studies show that when visitors land at a Web site, more often than not, most are faster than Clark Kent–or a speeding bullet.
They’re there; they’re gone!
And what did they learn? Or did they find what they want?
Thus, when you write your web copy use tips like these to encourage your visitors to get comfy in their chairs, and stay at your site a whole lot longer:
Write headlines that grab attention
• Many, many Web sites “Welcome” the visitor. While it’s nice to know you’re welcome somewhere, the greeting does little to assure your reader about a benefit they’ll receive from your products or services
In your headlines, if possible, as well as your copy, include the “benefits” to your reader for using your company, not the “features”
• For instance, you might say something like: “Using such and such product you will grow more hair in 30 days”
• Instead of: “I provide speedy service so you’ll get your hair product order quickly.”
Write in a conversational tone, and write like you talk
• In other words, forget the “stuffy” and the “boring”
Use “you” often
• And lose the “me, me, me” and the “I, I, I”
Make your web content easy to read
• Use words with few letters, include short sentences, and even shorter paragraphs
• Bullet point your sentences or phrases so your readers can quickly scan the page
• The font! The font! Pay attention to the size of your font, and to how the color of the font connects with your site’s background/color. If your copy disappears into the site so you can barely see it or read it, you may need to rethink your colors.
Add visuals, but do so with discretion
• Nothing turns off a visitor faster than the blinking and the flashing. While colorful and eye- catching, they slow page loading and can be off-putting for readers on dial-up.
• Use an occasional photo or image to help tell your story or to introduce you, your product or services. Too many, though, will also distract from your message.
Before you say you’re done in your mind’s eye, make sure you really are
• Edit your work and edit it again
• Read your copy out loud from the end to the beginning to hear how it sounds
And review your site often to keep it up-to-date to your industry’s standards and current events.
Increasing Your Website Traffic
Posted by: | CommentsI was recently asked the question, “How do I increase website traffic to my website?” Here are a few of the tips that I gave.
• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company or other stats program to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you. Another option for reports and logs is utilizing Google Analytics.
• Make sure your customer’s visit is easy and give them plenty of ways to remember you in the form of newsletters, free reports, coupons (if applicable), etc.
• Demonstrate your industry and product or service expertise by writing and submitting articles to article banks so you are perceived as an expert in your field. Be sure to include a well written resource box which includes your name, website address and information about you and your service and/or product.
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• When not you’re not sure what to do, hire professionals. Though it may seem costly, it is a lot less expensive than spending your money on a website which no one visits.
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like you would a brick and mortar store…treat your web presence with the same seriousness and attention to detail.
Break Through "Recession Thinking" with Business Development Info
Posted by: | CommentsThose readers who know me, have purchased my books, or read my newsletters know that I always want to provide more than what you expect. Truth be told, I am dedicated to helping your business grow. Even in this economy, there are great opportunities for success. It is not easy, but together we can do it.
Recent financial times have been tough. But does the sad state of the economy have to affect everyone? Well, I sure hope not. But the reality is that the average coach is feeling the pressure of these hard times.
This means that you have to be extra savvy and conscious of where you invest your hard earned income. You also need to be diligent and work exceptionally hard to keep your clients coming back to you.
You may need to be extremely careful with your purchases. You may even have to pare down the number of resources that you use. There is no shame in that. It is just smart money managing.
As a savvy business owner, you can thrive in hard times by being smart. Smart with your time and with your money. You need to recognize necessary and usefule resources that can help you, especially ones that exceed their percieved value ten-fold or more.
In light of the economical issues that are readily apparent everywhere you look, I wanted to help in as many ways as I could. So check out these Recession Busting Offers.
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It is important to me that you thrive in these hard times. I want you to succeed. Do not hesitate – grab these great deals before they are gone because the sale ends March 1st. Act now while these prices are low and get the better value for your dollar.
