Archive for Don’t Miss Events
The Video Call to Action
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You can produce the most compelling, interesting video online, but without a clear call to action, your video is just pure entertainment. Whether you want a viewer to buy your product, sign up for your list, or take another action, you have to tell them what you want them to do.
A call to action can take many different forms. Do you want the viewer to click on a link, click the “buy now” button, watch another video, or take some other step? Know what you want from your viewer before you even create your video so everything you do points to that desired end result.
Some people believe that if you push your message on your audience, they will resist any kind of “sell” and turn away. While you want to avoid the used car salesman approach, remember that when you have the solution to your audience’s problems, you’re doing them a favor by sharing it with them.
Your call to action can take many forms. Here are some examples:
- Click here to download your free report on X.
- Click here to visit X and sign up now for more information!
- Enter your name and email below to sign up for the free teleseminar now.
- Fill out the form below to request your free consultation.
- Enter your information below to apply for this special program.
The logistics of creating a call to action within in a video will vary depending on the type of video you use, the location of the video and the rules of the site where you are hosting your video. Here are some ideas:
Mention in Video – You can include a call to action within the video itself. Create the video to capture the attention of your audience, give them the information they need and then tell them what action to take next.
Text on Video – Another way to tell your viewers what move to make after the video is to add it across the screen of the video. This text can be a link to your website or an explanation of any other action you’d like them to take.
Clickable Video – By using ‘Flash’ software or YouTube’s video tools, you can create video that, when clicked on, can link the viewer to the desired page.
The most important part of your call to action is ensuring it fits with what your audience needs. When the call to action matches the exact needs of your audience, taking your recommended next step will be a natural next step for your viewers.
Are you ready to learn how to use video effectively in your marketing? If so, join me on Thursday, February 2nd for a free teleseminar with video marketing expert, Lou Bortone, about Easy Biz and Video. Sign up by going to:
Using Video as a Solopreneur
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If you have an online business, then you’ve likely considered video marketing. Once you’re convinced of the power of video marketing, the next step is to decide how to use videos to promote your business. Here are just a few examples:
Education – Use video to educate your market on the use of your products. Lead them towards the sale by answering their most frequently asked questions and objections.
Case Studies – If you’re involved in some kind of before-and-after (website design, fitness, SEO, etc.) case studies are an excellent way to demonstrate your expertise. Seeing an example helps the potential customer understand exactly what impact your service or product can have on their business.
Testimonials – Ask your customers or clients to give you quick 1-minute videos of their feedback. You can also interview them about your business for a more structured testimonial.
Product Reviews – Video brings an added element to product reviews, particularly if you’re reviewing a physical product. But hearing you talk about a book or piece of software is effective too.
Webinars – If you provide webinars or other video presentations to your market, capture them via video and offer a replay to generate leads or even sell as a product.
Commercial – Done correctly (meaning compelling with a clear call to action), commercials for your product or service can be very effective.
Business Overview – One of the first things many people look for is who they are buying from and what they stand for. Let your potential customers learn about you and your business through a business overview.
As you can see from the list above, there are many ways to use video to promote your business. Just creating video is not the only step to effective marketing. You must craft a video that responds to the wants and needs of your market. They are looking for solutions to problems and questions. It’s your job to figure out how to use a video to solve issues, answer questions, provide the right solutions and lead them to the next step.
If you want to learn how to create powerful video for your business, check out my upcoming FREE teleseminar with Lou Bortone, Online Branding Expert and Video Marketing Strategist. Click here to find out more!
Kim Clausen Shares Her Business Plan Secrets
Posted by: | CommentsIt’s time for the January Easy Biz Teleseminar call for coaches and we’ve convinced Kim Clausen to join us once again – this time to share behind the scenes ideas that lead to success. It’s the time of year to make plans about how your coaching business will grow in 2012 and highly successful coaches know that having a solid plan is absolutely required to reach your dreams.
Here’s what Kim says:
“ Too many business owners
haphazardly invest their time, energy
and money without planning and forethought
and often end up feeling frustrated because
they see only marginal success for their efforts.
Then they get frustrated, overwhelmed
and start to think that maybe they don’t have
what it takes to be a successful business owner.
But it’s not your fault. All you really need is a plan.”
Join global marketing expert Kim Clausen for this free call. Kim will show you how to create a powerful plan for your coaching business, and make it so simple that you’ll have a new level of confidence, energy and excitement moving forward into 2012.
Here are the details:
Date: January 12, 2011
Time: 1-2 pm ET (10am pacific, 11 mountain, 12 central)
Registration: http://easybiztelesummit.com
The Easy Biz Teleseminar is a monthly series that I host in order to help coaches succeed. My expereince is that planning is one of the keys that can turn a business from survival to flourishing. If you’re not planning for the future and your business growth – it probably won’t happen. As I tell my clients, enthusiasm and hope are not business strategies.
Join Kiim and I for this powerful call. We will make time for questions and answers at the end of the call so try to be there in person if you can. Of course the call will be recorded and will be available at no charge for one week only. Be sure to register at http://easybiztelesummit.com in order to get access to the recording.
Hope to see you on the call!
The Business Plan: Statement of Purpose
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You probably already know that there are different steps involved in writing and creating a good business plan. A proper business plan is a valuable tool for your business or company and can help lead you on a path to great success. The more you know about the different components that go into creating one, the better your business plan will be.
One important part of the business plan is your Statement of Purpose. The statement of purpose shows you know what you want and you are willing to do what it takes to get it. These are qualities that are important to a successful business and it shows you are serious about your company and its success.
What is the statement of purpose?
Your statement of purpose is how you communicate with potential lenders or investors, business partners or even future employees. This is an important part of the business plan and should be taken seriously. You need to be direct, concise and to the point. Don’t waste words or will it up with “fluff” here.
The statement of purpose should include exactly what you want without “beating around the bush” or taking a long time to get there. You should be able to get your complete statement of purpose into about a page of your business plan. If your original is longer, keep revising and cutting until you can get it down to about one full page that describes what you want.
What should be included in the statement of purpose?
So what exactly do you say in your statement of purpose? Your statement of purpose should include a brief description of your company or business, your objectives, your company mission and your keys to success. You should describe the primary service or goods provided and your plan to provide those to the consumer as well as the rate at which you will provide it.
You should then include the current local market for your goods or services and where you predict the majority of your profit to come from. You will also include major achievements of the company or details that show why your business has the ability to thrive in the market and be successful.
Do you want to spruce up your business plan or create a simple, easy to use plan for your business in 2012? Join me for the Business Planning Work Day on Monday, January 2nd. Find out more information by going to:
Easy Biz and Public Speaking for Coaches
Posted by: | CommentsIt’s time for the December Easy Biz Teleseminar call and this one is an especially important topic. If you are running a coaching business, you need to spend some time thinking about your speaking skills.
The December Easy Biz expert is Felicia Slattery of Communication Tranformation. 
Felicia will be explaining her ideas on how to make running a coaching business easier and then discussing how speaking can be the key to business growth even if your intention is not to become a public speaker. Felicia is famous for her Signature Speech system that can rocket your business ahead like it did hers. Whether you plan on public speaking, want to present teleseminars or webinars, need to be fluent on video or just want to be able to communicate well with potential clients, you need to hear what Felicia has to say.
Here are the details:
Date: December 6, 2011
Time: 1-2 pm ET (10am pacific, 11 mountain, 12 central)
Registration: http://easybiztelesummit.com
Felicia will be sharing the concept of a Signature Speech that allows you to take the best advantage of speaking in your own business. She’ll teach us why this system is so powerful and the reasons to have a Signature Speech even if you have no intention of public speaking or have already been speaking for years. Finally, she’ll be giving us the 5 steps to create your own Signature Speech so you can get started growing your coaching business by speaking.
The Easy Biz Teleseminar monthly series is hosted by Janet Slack of Solopreneur.Biz. As always, she will make time for questions and answers at the end of this powerful call so try to be there in person if you can. In any case, the call will be recorded and available for one week only. Be sure to register at http://easybiztelesummit.com in order to get access to the recording.
Hope to see you on the call!
