On May 24 at 1pm EST (New York, USA), join us as Duanna Pang-Dokland reveals key takeaways from her book “Inspired and Prosperous: 11 World-renowned Coaches Reveal their Success and Sustainability Secrets” such as:

• How one coach got on the Oprah Winfrey Show

• Why two executive coaches don’t seem to have to market their businesses yet continue to obtain clients

• Whether credentialing is necessary to success

• The one sustainability secret these top coaches engage in that is virtually free

• What mindset to have during downtimes

Duanna will also share insights from her self-publishing process that will help you to avoid common pitfalls and ensure that you’ll have a smooth-sailing journey if a book is in your future.

When you sign up to attend Inspired and Prosperous you will automatically begin receiving our weekly newsletter, Biz Tips for Entrepreneurs and Solo Business Owners, which is released every Tuesday.

Cathy Demers

Is your small business massively successful despite everything – the economy and even your own doubts?

Are you working less and earning more?

Is your life filled with joyful prosperity?

Do you know how to set MAGNETIC goals AND achieve them?

There is hardly anyone who can say yes to all those questions! If you didn’t, then this message is for you…

Magnetic Goals That Literally Draw You Toward the Financial Success You Know You Deserve!

You may have heard that the Small Business Administration estimates that fully 56% of small businesses will fail within four years and even more will fail after that. You don’t have to be a statistic! You CAN have the thriving business you dream about!

Join Award Winning Entrepreneur and Small Business Advisor, Cathy Demers, as she reveals how to set and achieve Magnetic Goals and unleash the potential in your small business. Now is the time to have financial freedom and security while you make a difference in the lives of others.

The no cost Webinar takes place on May 4, 2012 at 12:00 pm ET(9 am PT) and if you can’t attend, register anyway and you’ll receive the replay.

Click Here for all the Details and To Register.

Magnetic Goals

Goal-setting is one of the most critical processes in any small business but few know how to set goals that have true-magnetism and literally pull your thoughts, your energy, and your resources towards success. Magnetic goals define the path you will take, and create the opportunities you need, for full achievement of your vision for your small business and your life.

Cathy is going to share with you what Magnetic Goals are, and how you can use them to draw business success to you while you do what you love.
As an added bonus, Cathy will teach you why it’s important to “measure what you treasure” and give you great ideas on how to “get what you count” in innovative and fun ways. This is a sure-fire and simple strategy to combat the number one killer of focus and motivation – lack of clear and demonstrated progress.

You will be amazed at how easy and effective all this is!

If you want to:

• Secure your business success and your personal prosperity while you serve others, regardless of the economy or other circumstances
• Truly enjoy the process of building your small business each and every day
• Unleash the potential of your business and build fantastic momentum
• Reduce your stress and workload while you make more money
• Learn How To Use Magnetic Goals and Draw Financial Success & Security To You

Sign up for this FREE, LIVE webinar, just by clicking this link.

*** This call will fill up fast – so please register early! ***

Do you have to psych yourself up to make a sales call?

Have you left ‘money on the table’ because you are paralyzed with fear? Do you sometimes miss seeing the opportunities that exist right in front of you?

Why is it so difficult for you to ‘ask for the sale?”

If these questions are hitting home for you, you MUST hear Pat Mussieux in the May Easy Biz Teleseminar! Pat knows about struggles with the sales conversation because she’s been there – the difference between you and Pat, however, is that now she has truly mastered the skills of the sales conversation and closing the sale. And that’s exactly what you need to learn to do. On this call, Pat will share her best success secrets with you so that you, too, can change the way you do business – today!

Pat Mussieux is quickly becoming known as the Business Coach to Canadian Women Entrepreneurs! In just 18 months, Pat created a six-figure home-based business after having moved across the country to a new location. She is an undisputed expert on mindset and marketing, and teaching women how to make BIG money doing what you love – so they can live the life that they want.

Pat Mussieux is a coach, an acclaimed international speaker, and author and radio host. She has been nominated 3 times for the RBC Canadian Woman Entrepreneur of the Year Award and last year was one of only 4 finalists for the annual STEVIE Awards for Women in Business – Best Canadian Entrepreneur.

Join us Thursday, May 3rd at 1:00 p.m. ET (New York, USA) as Janet Slack interviews coaching expert, Pat Mussieux.

We are anti-spam. Your email address will never be rented or sold!

Once you register, you’ll receive notice about each of our upcoming monthly calls. And you’ll be among the first to know about the next week long “Summer School” event in Summer 2012! As a special gift, you will also receive the acclaimed weekly Biz Tips for Coaches, a quick idea each week to keep your coaching business up to date with the latest resources, technology and marketing tactics.

It’s time for the March Easy Biz Teleseminar call and you’re going to love this subject. Coaches have so much wisdom to contribute to the world. There’s hardly a coach that doesn’t have at least one powerful book in their brain. Yes, the Easy Biz subject this month is using YOUR book to make your business easier.

The March Easy Biz expert is “The Ultimate Book Coach” Kristen Eckstein. Kristen is known for getting books out of your head, published and working to build your business – quickly and easily. She promises to discuss how your book can actually make your coaching business easier if you understand how to promote it and build your business around it.

If you haven’t heard about the monthly Easy Biz Teleseminars, they are dedicated to giving your concrete ways to make the running of your coaching business easier. Join us live for the call because we always save time for questions or listen to the recording any time for one full week after the call.

Here are the details:

Date: Thursday, March 8, 2012
Time: 1-2 pm ET (10am pacific, 11 mountain, 12 central)
Registration: http://easybiztelesummit.com

Here’s what you will learn on the call:

- The 4 most crucial questions to ask yourself about your potential book projects)
- Tricks to stay focused and limit distractions so the book gets written
- Pros and cons of your top 4 publishing options and how to decide between them
- Step-by-steps of the publishing process: what to expect, what to prepare for and exactly what is involved (that publishing companies won’t tell you)
- Online and offline marketing tactics to use for your book and exactly when you should begin marketing

Make sure you register for the call so you can get access to the call recording.

Hope to see you there!

Warmly,
Janet

PS – I’ve met Kristen in person several times and know how sharp she is. Even though I already have 5 books to my name, she has given me some important tips. Mark your calendar for this call and join me to learn from Kristen about marketing your book to market your business. Here’s the registration link again:

http://easybiztelesummit.com

Is the thought of blogging for business stressing you out?

Is your blog neglected and in dire need of refreshment?

Do you want to attract the right type of client to your website?

If you answered YES to any of these questions have I got a treat for you! I am giving away ONE seat to Laurie Foley’s class “Blog More, Stress Less: Six Steps to a Sustainable Blog” valued at $497. You can find out more about the program here but now for the best part…how YOU can WIN!

We’re going to have a contest and here’s how it’s going to go:

#1 – To enter, simply create a post on your blog about why you would like to be in the class “Blog More, Stress Less”. You’ll even get bonus points in the contest if you link to Solopreneur.biz and the “Blog More, Stress Less” websites here:

http://www.solopreneur.biz

http://blogmorestressless.com/

#2 – After you post to your blog, simply go to our contest page on Solopreneur.biz on Facebook and post a live link to your blog post.
That’s it! You’ll be entered into the contest. We will be reading your posts everyday and promoting them on the Solpreneur.biz on Facebook Wall and we’ll pick the final winner on Friday, March 2nd.

You’ve got nothing to lose (except perhaps STRESS) and everything to gain. Have fun and be creative, which relieves stress too!

About Laurie Foley:

Laurie Foley is an online business coach with a thriving practice that specializes in branding. She got off to a rough start with her blog – Laurie wanted it to work but felt clueless and unsatisfied for months and months. Then she read in the New York Times that 95% of blogs are abandoned within 4 months, and she knew she wasn’t the only one who had been struggling to sustain a creative and helpful blog.

Laurie then spent a solid year (and a lot of money!) studying blogging to learn how to create a blog that is easy to sustain and helps you achieve more in your business as a coach or consultant. She put what she learned into practice and was awarded one of the “Top Ten Coaching Blogs” from the School of Coaching Mastery in 2009 and 2010 for her blog at lauriefoley.com

About Janet Slack and Solopreneur.biz:

Janet is a Professional Certified Coach, well-known author, speaker and blogger on topics related to running a successful small business. She has mentored, coached and supported hundreds of others as they started or grew their own small businesses. Her passion is coaching people to succeed in life through seeking fun, challenges and rewards whether they are small business owners, women in transition or even those conquering fear and learning to find joy. Her first book, Mind Your Own Biz, is a guide to starting and developing a coaching business. Janet is a coauthor of How the Fierce Handle Fear.

You can produce the most compelling, interesting video online, but without a clear call to action, your video is just pure entertainment. Whether you want a viewer to buy your product, sign up for your list, or take another action, you have to tell them what you want them to do.

A call to action can take many different forms. Do you want the viewer to click on a link, click the “buy now” button, watch another video, or take some other step? Know what you want from your viewer before you even create your video so everything you do points to that desired end result.

Some people believe that if you push your message on your audience, they will resist any kind of “sell” and turn away. While you want to avoid the used car salesman approach, remember that when you have the solution to your audience’s problems, you’re doing them a favor by sharing it with them.

Your call to action can take many forms. Here are some examples:

• Click here to download your free report on X.
• Click here to visit X and sign up now for more information!
• Enter your name and email below to sign up for the free teleseminar now.
• Fill out the form below to request your free consultation.
• Enter your information below to apply for this special program.

The logistics of creating a call to action within in a video will vary depending on the type of video you use, the location of the video and the rules of the site where you are hosting your video. Here are some ideas:

Mention in Video – You can include a call to action within the video itself. Create the video to capture the attention of your audience, give them the information they need and then tell them what action to take next.

Text on Video – Another way to tell your viewers what move to make after the video is to add it across the screen of the video. This text can be a link to your website or an explanation of any other action you’d like them to take.

Clickable Video – By using ‘Flash’ software or YouTube’s video tools, you can create video that, when clicked on, can link the viewer to the desired page.

The most important part of your call to action is ensuring it fits with what your audience needs. When the call to action matches the exact needs of your audience, taking your recommended next step will be a natural next step for your viewers.

Are you ready to learn how to use video effectively in your marketing? If so, join me on Thursday, February 2nd for a free teleseminar with video marketing expert, Lou Bortone, about Easy Biz and Video. Sign up by going to:

easybiztelesummit.com

If you have an online business, then you’ve likely considered video marketing. Once you’re convinced of the power of video marketing, the next step is to decide how to use videos to promote your business. Here are just a few examples:

Education – Use video to educate your market on the use of your products. Lead them towards the sale by answering their most frequently asked questions and objections.

Case Studies – If you’re involved in some kind of before-and-after (website design, fitness, SEO, etc.) case studies are an excellent way to demonstrate your expertise. Seeing an example helps the potential customer understand exactly what impact your service or product can have on their business.

Testimonials – Ask your customers or clients to give you quick 1-minute videos of their feedback. You can also interview them about your business for a more structured testimonial.

Product Reviews – Video brings an added element to product reviews, particularly if you’re reviewing a physical product. But hearing you talk about a book or piece of software is effective too.

Webinars – If you provide webinars or other video presentations to your market, capture them via video and offer a replay to generate leads or even sell as a product.

Commercial – Done correctly (meaning compelling with a clear call to action), commercials for your product or service can be very effective.

Business Overview – One of the first things many people look for is who they are buying from and what they stand for. Let your potential customers learn about you and your business through a business overview.

As you can see from the list above, there are many ways to use video to promote your business. Just creating video is not the only step to effective marketing. You must craft a video that responds to the wants and needs of your market. They are looking for solutions to problems and questions. It’s your job to figure out how to use a video to solve issues, answer questions, provide the right solutions and lead them to the next step.

If you want to learn how to create powerful video for your business, check out my upcoming FREE teleseminar with Lou Bortone, Online Branding Expert and Video Marketing Strategist. Click here to find out more!

It’s time for the January Easy Biz Teleseminar call for coaches and we’ve convinced Kim Clausen to join us once again – this time to share behind the scenes ideas that lead to success.  It’s the time of year to make plans about how your coaching business will grow in 2012 and highly successful coaches know that having a solid plan is absolutely required to reach your dreams.

Here’s what Kim says:

“ Too many business owners
haphazardly invest their time, energy
and money without planning and forethought
and often end up feeling frustrated because
they see only marginal success for their efforts.
Then they get frustrated, overwhelmed
and start to think that maybe they don’t have
what it takes to be a successful business owner.

But it’s not your fault.  All you really need is a plan.”

Join global marketing expert Kim Clausen for this free call.  Kim will show you how to create a powerful plan for your coaching business, and make it so simple that you’ll have a new level of confidence, energy and excitement moving forward into 2012.

Here are the details:

Date:      January 12, 2011

Time:    1-2 pm ET (10am pacific, 11 mountain, 12 central)

Registration:  http://easybiztelesummit.com

The Easy Biz Teleseminar is a monthly series that I host in order to help coaches succeed.  My expereince is that planning is one of the keys that can turn a business from survival to flourishing.  If you’re not planning for the future and your business growth – it probably won’t happen.  As I tell my clients, enthusiasm and hope are not business strategies.

Join Kiim and I for this powerful call.  We will make time for questions and answers at the end of the call so try to be there in person if you can.  Of course the call will be recorded and will be available at no charge for one week only.   Be sure to register at http://easybiztelesummit.com in order to get access to the recording.

Hope to see you on the call!

You probably already know that there are different steps involved in writing and creating a good business plan. A proper business plan is a valuable tool for your business or company and can help lead you on a path to great success. The more you know about the different components that go into creating one, the better your business plan will be.

One important part of the business plan is your Statement of Purpose. The statement of purpose shows you know what you want and you are willing to do what it takes to get it. These are qualities that are important to a successful business and it shows you are serious about your company and its success.

What is the statement of purpose?

Your statement of purpose is how you communicate with potential lenders or investors, business partners or even future employees. This is an important part of the business plan and should be taken seriously. You need to be direct, concise and to the point. Don’t waste words or will it up with “fluff” here.

The statement of purpose should include exactly what you want without “beating around the bush” or taking a long time to get there. You should be able to get your complete statement of purpose into about a page of your business plan. If your original is longer, keep revising and cutting until you can get it down to about one full page that describes what you want.

What should be included in the statement of purpose?

So what exactly do you say in your statement of purpose? Your statement of purpose should include a brief description of your company or business, your objectives, your company mission and your keys to success. You should describe the primary service or goods provided and your plan to provide those to the consumer as well as the rate at which you will provide it.

You should then include the current local market for your goods or services and where you predict the majority of your profit to come from. You will also include major achievements of the company or details that show why your business has the ability to thrive in the market and be successful.

Do you want to spruce up your business plan or create a simple, easy to use plan for your business in 2012? Join me for the Business Planning Work Day on Monday, January 2nd. Find out more information by going to:

www.solopreneur.biz/planning/

It’s time for the December Easy Biz Teleseminar call and this one is an especially important topic.   If you are running a coaching business, you need to spend some time thinking about your speaking skills.

The December Easy Biz expert is Felicia Slattery of Communication Tranformation.  Felicia will be explaining her ideas on how to make running a coaching business easier and then discussing how speaking can be the key to business growth even if your intention is not to become a public speaker.  Felicia is famous for her Signature Speech system that can rocket your business ahead like it did hers.  Whether you plan on public speaking, want to present teleseminars or webinars, need to be fluent on video or just want to be able to communicate well with potential clients, you need to hear what Felicia has to say.

Here are the details:

Date:         December 6, 2011

Time:       1-2 pm ET (10am pacific, 11 mountain, 12 central)

Registration:  http://easybiztelesummit.com

Felicia will be sharing the concept of a Signature Speech that allows you to take the best advantage of speaking in your own business.  She’ll teach us why this system is so powerful and the reasons to have a Signature Speech even if you have no intention of public speaking or have already been speaking for years.  Finally, she’ll be giving us the 5 steps to create your own Signature Speech so you can get started growing your coaching business by speaking.

The Easy Biz Teleseminar monthly series is hosted by Janet Slack of Solopreneur.Biz.  As always, she will make time for questions and answers at the end of this powerful call so try to be there in person if you can.  In any case, the call will be recorded and available for one week only.   Be sure to register at http://easybiztelesummit.com in order to get access to the recording.

Hope to see you on the call!