Archive for Entrepreneur
Get More Sales By Using Audio
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When it comes to adding content to your website, consider using audio as an additional content and communication strategy. Audio not only broadens your product offerings and marketing tools, it can also motivate purchases.
How Audio Motivates Purchases
One of your biggest assets as the owner of a small business is your personality, and audio makes it extremely easy to communicate that personality to your audience. If people like you, and we’re assuming they do, then they’re more likely to purchase from you. You can use audio messages to connect with your audience and influence liking. Even a simple welcome message is a great start.
People buy from people or companies they consider to be an authority in their industry. Audio is an exceptional tool for you to use to demonstrate your authority on your niche topic. How to audio messages, interviews and lessons are all tools to demonstrate authority.
We often make purchasing decisions based on the opinions of others, particularly if those “others” are people we respect, admire, or want to be like. You can tap into this social proof trigger by interviewing an expert or posting audio testimonials on your website.
How to Use Audio on Your Website
We’ve already touched on a few ways you can use audio on your website to influence buying triggers. There are essentially two paths you can take – you can use audio as a product in your catalog or as a marketing tool.
Product Creation – Audio lends itself to many profitable products which you can sell or give away as a thank you or bonus, for example:
- Email training courses, workshops, and seminars
- Tutorials
- Podcasts
- Guest interviews
Marketing Tools – Many of the above items, which are mentioned as products, can also be used as marketing tools when they’re given away as freebies or thank yous. In addition to the above, here are some other possibilities for using audio in your marketing strategy:
- Product reviews
- Personal message
- Sales content
- Viral marketing
- Testimonials
Audio lends itself to a whole new audience which of course is good for you because the more followers you have, the better. When creating your content strategy or looking to the future, begin using audio in your product catalog and to market your business. Then watch your business grow.
Promoting Your Products
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When it comes to promoting a product there are definitely tools and tactics that work best. Much of the success of these tools will depend on when in the promotion cycle they’re implemented, the type of product and of course your target audience. Assuming you’re marketing to an opt-in list, here are a few suggestions for perfect product promotion strategies.
Make sure you’re not over promoting in your email communications
Email communications, like ezines and newsletters, are meant to be informative first and promotional second. That doesn’t mean you can’t promote in them, but it’s important to keep it to a minimum. A general rule of thumb, and this is by no means a hard and fast rule, is to make sure at least 80% of your content is valuable and informative.
How to articles, reviews, case studies and so on are great ways to provide value to your opt-in list. The other 20% can be promotional content. This can be an advertisement, links within your content, banner advertisements, promotional message at the bottom of your content and so on. Test and track to find the best mix and strategy for your audience.
Make sure your content is valuable and beneficial
One excellent strategy to provide 100% valuable content to your audience without any hard sell is to provide a review of the product you’re promoting. Reviews, particularly if they’re written in an unbiased tone, give your reader insight to a product. A well-written review will summarize the product’s purpose, highlight the strong points, perhaps tell a story about your experience with the product and then list a drawback or two.
The drawbacks can be written to sound benign or like strengths – much like you would do in an interview when the interviewer asks for you to tell them about your weaknesses. You turn your weaknesses into strengths. Then a quick sentence or two summary and of course a link to the product and voila, you have a great review (and promotional material for your product).
Make sure you’re not promoting all of the time
While your opt-in list expects and accepts that you will be promoting your business products and services, they don’t want to be inundated with promotions all the time. Time your promotional content right so that it coincides with launches, special promotions and even the holidays.
Your subscribers have come to expect the best from you, and product promotions are going to be held up to the same high standards. Treat them with respect, continually offer value and time your promotions well, and you’ll be on the road to more profits and a growing subscriber list.
Strategies For Website Traffic
Posted by: | CommentsWebsite traffic is a good thing. In fact for many business owners, driving traffic to their website is their primary avenue for business-building. And while traffic may be all well and good, what you really want is targeted website traffic. You want the people visiting your website to be potential prospects. Your goal should be to turn them into future customers.
Here are 6 effective strategies to guarantee targeted website traffic.
#1 PPC ads.
Of course, not all Pay Per Click ad campaigns generate targeted traffic. You have to study your prospects and design keyword-specific ads that send traffic to a web page related to the ad. If you have a website about foods for people with Celiac Disease and your potential customers have to dig to find information about bread alternatives, you’re not sending the right kind of targeted website traffic to the right place. Send them directly to your bread products page.
#2 A squeeze page, opt-in list and targeted email messages.
A squeeze page is essentially a way to capture the email addresses of people who are actually interested in receiving your information. True, they may be after your giveaway but that’s okay – they’re still a qualified prospect. Once you have their email address, you can begin sending them informative, entertaining and slightly romotional messages, all of which are designed to send them directly to your website – targeted website traffic.
#3 Article marketing.
Article marketing is one of the most effective ways to generate targeted website traffic. When you publish quality content, and it gets published online in article directories and republished on other websites, you’re reaching a wider audience. The link(s) in your article and in your bio box can all send targeted traffic right back to your website. The more articles you publish, the more targeted traffic you generate.
#4 Blog and guest blog.
Use the advice and strategy described above for article marketing to generate traffic with your blog.
#5 Social networking.
Social networking can send tons of traffic to your website simply because people are curious about you and your business. However, if you’re strategic about your social networking use you will occasionally include links to your website with attention-grabbing posts or headlines. If the idea of social networking is like “Greek” to you, I offer a powerful webinar program called Social Media Made Easy. You can find out more about this amazing program by clicking here.
#6 Comment on blogs and forums.
On most forums and blogs when you participate and comment you can post a link to your website in your signature. This does generate curious folks who just want to know “who said that?!” When you participate in forums and blogs that are relevant to your website and industry niche, you’re sending targeted traffic to your website. You can also try unique approaches like posting reviews on websites and directories for products related to your industry and include a link to your website in your review profile, for example reviewing on Amazon.com. You can post answers on Yahoo! Answers and you can post videos or podcasts on directories and drive traffic to your site much like you would with article marketing.
There are a number of creative ways to drive targeted traffic to your website. Analyze your traffic-generating strategies and tactics to ensure you’re sending the right kind of traffic to your website.
12 Tips for Blog Traffic
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Blogging is one of the best marketing ideas for many solopreneurs and can become the cornerstone of your marketing plan. Here are a dozen ideas for getting more traffic to your blog:
- Post entries on your blog as frequently as possible. Search engines will rank you much higher if there is frequent new content. Several times a week is a minimum.
- Include a place on your blog for people to subscribe. The best blogs allow the reader to get posts through either an RSS feed or by email.
- Use tags on every post. Tags are labels that the search engines use and that will help your posts be found on blog directories. It’s hard to tag too much.
- Submit your blog to blog directories. Here’s a list of 20 “essential” directories from Loren Baker.
- Use guest posting. Have others add content to your blog and write original content for others. Readers of the other’s blog will check out what you have on your blog.
- Comment on other peoples’ blogs. Whenever you do, make sure to leave the URL for your blog. When people comment on your blog, be sure to answer them.
- Create community & conversation. Include calls to action in your posts, ask questions and request comments.
- Use share buttons to the bookmarking sites such as Digg, Delicious and StumbleUpon. Each of those sites will provide a widget or plugin for the share button. Submit your very best posts yourself.
- Post on Twitter when you have a new post on your blog. An application such as Twitterfeed.com can automate this process.
- Be sure to use an application to post your blog feed to your Facebook profile or fan page.
- Craft your post titles carefully. Use plenty of keywords, especially at the beginning of the title. Numbers also rank well in titles.
- Spread the URL for your blog offline in all your marketing literature and online in your email signature.
BlogTalk Radio – Business Success 101
Posted by: | CommentsRegular readers of this blog know that I was recently at the NAMS internet marketing training. While there, I met John Panico, also known as one of the Social Media Dudes. That lead to an interview on BlogTalk Radio with John and his partner, Dennis Lynn. Both these guys were curious! 
Our conversation turned out to be a probing inquiry into what it really takes to be in business these days. I expected to talk a lot about social media – all 3 of us agree on the value of that. But what we really focused on is what I would call Business Success 101 – who you really must be to succeed as a solopreneur, traits to cultivate, steps to take to get your business started, what it takes for small business growth and more. John and Dennis really were interested in the two areas that I think most solopreneurs struggle with – entrepreneurial mindset and marketing. I even outlined for them what it takes to have a great marketing plan. I hope you’ll stop by BlogTalk Radio and listen in on the recording of our conversation. You may be glad you did!
Promote Your Business With Podcasts, Online Radio Shows and Videocasts
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Part of promoting your online business is getting in front of as many people as possible. While you are there, give them something interesting to read, listen to or watch that will direct them to your website through a link. One of the ways that people like to hear about new sites is through podcasts.
What is a Podcast?
A podcast is a multimedia tool that people can follow. Think of it as audio or video information that you can listen to or view on your computer, iPod, mp3 player or any other multimedia enabled device. It’s like having your own radio show on your website.
Podcasts can be syndicated using RSS (really simple syndication). This is the same process that people use to keep up with blogs and websites. The RSS feed allows them to receive updates when changes are made on the site so they don’t have to visit every day.
Creating your Podcast
There is software available to help you create your audio and video files. You can embed code for them on your website so others can view them.
Beyond the technical aspects, the purpose of the podcast is to present interesting information to your readers in a new and unique way. People browse the Internet to find useful items. They like to read, but would admittedly like to watch or listen as it is a more convenient way to get the same information.
So what will make your podcast stand out? Use engaging dialogue, present relevant topics and use visually appealing props and sets for video casts.
Going Viral
For one, don’t forget the keywords. You want people to be able to find your podcasts when they use their search engines. Even if you are using mainly audio, include keyword optimized titles, tags and links in your podcasts.
Submit your podcasts to directories. Use every avenue to get yourself in front of the public. That includes creating press releases to announce your podcasts if you are introducing them for the first time. Optimizing your press releases and submitting them to free press release sites keeps people finding them even after you are through using them.
Let your existing customers in on the new podcast. Use your email list to keep them in the loop as you unroll your podcast project. Give them links directly to the podcast so they can view it and hopefully pass the link on to others.
Your podcast can be turned into a radio show with regular guest spots. Interview other business owners in your niche and notable online personalities who would be of interest to your readers. A recurring show can increase your traffic and your following.
Want to get people to your website? Create a podcast. Turn it into a radio show or recurring video cast to create a following and gain more traffic to your business.
Increase Your Visibility
Posted by: | CommentsYou may have a strong business idea and a great product, but are you doing everything you can to be seen by the right people? Increasing your visibility can change the way that potential customers see your business.
Visibility is the glue that holds all other strategies together when it comes to achieving success as a business owner. Each strategy gets your name out among other business owners, movers and shakers and potential clients. Being seen goes a long way with the word-of-mouth crowd.
Here are a few ways that you can increase your visibility:
- Attend business seminars
- Public speaking
- Write press releases
- Start a blog
- Publish a newsletter or ezine
If you are comfortable doing what you are doing and it works for you, still try at least one or two of these ideas. No one ever became a success by playing it safe or being comfortable. Trying new things and getting out of your comfort zone is one key to gaining visibility.
For some business owners, business can become stale. They only want to do certain things all of the time. This goes back to the issue of comfort level. When you are on Facebook and a fellow business owner is looking for speakers for his online conference or a local event in your area, throw your hat in the ring. Try something new that will increase your visibility.
Does someone in one of your associations need advice or a speaker for the next meeting? Take that spot for yourself. Every opportunity places another feather in your cap. It is a point that you can add to your bio and to your press releases for new products or events.
And, you can create newsletters for your customers. Sending a monthly or quarterly newsletter about your business gives you the chance to add information about accomplishments that have occurred since the last newsletter. Each solidifies your expert status in the eyes of current and potential customers.
Once you put all of this in place, keep a monthly check list on your ventures to be sure that they are still bringing about the desired effect. Some of it won’t require much tweaking – just checking in with the movers and shakers to be sure they still know your name.
Achieving expert status inspires confidence on the part of customers and fellow business owners. Increasing your visibility is the first step and the information in this post can help you do just that.
Visit Reader Blogs and Get to Know Them
Posted by: | CommentsReaders visit your website each day. They are there for information to start. They may keep coming back because of your knowledge or to get to know you before they try your product or service offerings. Let them know that you are a real person by returning the favor and visiting them too. It’s great add a comment to your blog post where your reader commented, but it’s another game all together to return the favor by commenting on their blog.
Everyone is a real person but not everyone comes off like they are. Business owners who intentionally stay aloof from their readership set themselves up for all sorts of scathing comments. They are like royalty in ivory towers – high and unreachable.
You are one part of the business equation. Your readers (potential customers) are the other part. Without traffic, you can’t hope to make a sale. Unless you build relationships with the readers, they won’t see any reason to stay loyal to you.
Blogging
Chances are, at least one third of your readers have some sort of presence in cyberspace. More than likely it will be a blog. They may be professional bloggers, recreational bloggers or online entrepreneurs like you.
One way to get to know them is to visit their sites. If you have your own blog for your business, have a category devoted to reader news. Take some time to highlight some of your regular readers on a bi-weekly or monthly basis.
Next, visit their blogs. Read what they have to say and the kind of topics they talk about. Leave helpful comments that show you actually read the posts and not just wishy-washy “I came to visit you to say hello.” Really get involved. Remember the old saying, “treat others the way you want to be treated?” This old saying, when put into practice, can really catapult your expert status.
If you have an RSS reader, you can include all of their sites in it so that you will be notified when there are new updates. Participate just like any other follower of the site. They will recognize your name.
Sites, that you like, will benefit when you link back to them on your site. Organic links rank higher in search engine eyes than simply doing each other a favor and exchanging links. On your blog, you can post reviews of their blogs or just write posts that highlight each one. This is essentially a review without calling it that.
Interacting with your readers and getting to know them in this way is mutually beneficial. Those organic links work both ways. Besides, you never know who will hear about your business through these comments and other relationship building techniques.
