Archive for Marketing
Building Your Business on Facebook
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If you’ve been on any of my recent teleseminars or webinars, you’ll know that when used right, Facebook can be very profitable. The question most people ask is, “how do I network on Facebook effectively?”
Here are three tips to make it happen:
Get involved in groups
Many people think Facebook is an untargeted site, because of the wide range of users. However, there are many niche-specific groups you can join.
This enables you to target people who would be interested in your product or service. There is no sense in trying to network with people that would not benefit from the service or product you are selling. However, please keep in mind that you need to network with others and not always be a “walking” billboard for your business.
Get involved in the community
Once you’ve identified the groups you want to join, then you can engage in conversations with people. Developing trust is one of the most important things for effective Facebook networking.
If people believe you really want to help them, you are much more likely to “sell” them something. Most businesses make the mistake of ramming their sales message down others’ throats without asking what their customers want. This is a dead giveaway they are just in it for the profit and are the walking billboard I described before.
Instead, you want to get involved in community discussions and answer people’s questions. When you do this, they will come to view you as an expert, and therefore trust what you have to say more.
Don’t expect anything in return. You should look to benefit people even if they never buy your service or product. If you genuinely want to help people, profits will be an inevitable by-product.
Have a good profile
This is the golden rule. All that effort you put into answering questions is for nothing if your profile is not effective.
One very important part of your profile is having a blog that provides valuable content. Then you can add a link to your site at the bottom. Again, just focus on providing good free content. Don’t try to sell them anything here. Leave that for your site. You want your blog to benefit your readers even if they don’t buy what you are selling.
Developing trust is key. People can instantly tell the difference between somebody who wants to sell them something and one who wants to help them. So the key to making money on Facebook, like anywhere else, is providing good, free information.
Facebook offers plenty of income potential, so implement these three tips and you will see results soon.
Do you want to receive more social media tips, hints and tricks? If so, sign up for my weekly business tips, Biz Tips for Entrepreneurs and Solo Business Owners, which will be delivered to your inbox every Tuesday. As an added bonus, you will also receive my free ebook, Biz Tips The Book: Entrepreneur Edition as my way of saying thank you.
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Keyword Research Explained
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Saturday at the Niche Affiliate Marketing System (NAMS) workshop a panel of experts in keyword research talked for almost 90 minutes, opening up with their best tips, opinions and ideas on this important part of online marketing. And the NAMS people have made the recording of the session into a virtual product, Niche Keyword Resources, as a training tool for attendees.
This is great news for you if you have a business that is marketed online – and you know every business should be marketed online these days! The experts interviewed include Dan Morris of LettersfromDan.com, Karon Thackston of SearchEngineGuide.com, Susanne Myers of AffiliateNichePacks.com and Lynne Terry of ClickNewz.com. Some really huge names in the world of internet marketing.
Whether you are new to keyword research or already know about it, you will get new ideas from this information packed recording. It’s the kind of resource you will want to keep for years and pull out again and again as your business grows. Don’t hesitate to get your copy, it will be available for a short time only – once the workshop ends, the clock is ticking on the product!
Keyword Research is the key to getting qualified traffic to your site. Don’t let lack of understanding stop your ability to make money online. A small investment will bring you big returns – check out the details here.
Do You Want To Change the Life of Your Business and Help a Child at the Same Time?
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There’s a giveaway this weekend like I have never seen. It’s a fundraiser to help children with heart defects AND it’s a business education opportunity for you. An amazing combo and I am proud to be a part of it.
This is a big event with a big goal… to raise over $10,000 for children with fatal heart diseases. We’ll be paying for the surgery for at least 7 children! Donations during the giveaway are up to you, but please don’t miss the opportunity to get a wealth of free business-building information.
Many of you know I am at the Niche Affiliate Marketing Workshop this weekend in Atlanta and this giveaway is a learning exercise for that event. The giveaway lasts from August 20 to August 27, 2010.
Here’s what you can get:
reports, software, ebooks, memberships and powerful information in not only online business development, but also in self help and personal improvement
And this is material from some of the biggest names in online marketing…
Willie Crawford
Kevin Riley
Kathleen Gage
Jeff Herring
Ellen Britt
Bob “The Teacher” Jenkins
Maritza Parra
Nicole Dean
Denise Wakeman
Dan R Morris
And me, Janet Slack…
Hop on over to the site and find the info you need to get business results, make a contribution if you are moved and get into action.
Here’s where to find it all:
This offer only lasts this week, so jump in!
Don’t under-estimate the great feeling you’ll get knowing your donation saves children.
Getting Potential Clients to Take the Next Step After Watching Your Video
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You can produce the most compelling, interesting video online, but without a clear call to action, your video is just pure entertainment. Whether you want a viewer to buy your product, sign up for your list, or take another action, you have to tell them what you want them to do.
A call to action can take many different forms. Do you want the viewer to click on a link, click the “buy now” button, watch another video, or take some other step? Know what you want from your viewer before you even create your video so everything you do points to that desired end result.
Some people believe that if you push your message on your audience, they will resist any kind of “sell” and turn away. While you want to avoid the used car salesman approach, remember that when you have the solution to your audience’s problems, you’re doing them a favor by sharing it with them.
Your call to action can take many forms. Here are some examples:
- Click here to download your free copy of Biz Tips for Entrepreneurs.
- Click here to find out how to boost your business with Social Media!
- Schedule a consultation with me so we can work together to fulfill your business destiny.
- Click here to find out how you can build your business and brand using Facebook.
- Fill out the form below to sign up for our free teleseminar.
The logistics of creating a call to action within in a video will vary depending on the type of video you use, the location of the video and the rules of the site where you are hosting your video. Here are some ideas:
Mention in the Video – You can include a call to action within the video itself. Create the video to capture the attention of your audience, give them the information they need and then tell them what action to take next.
Text Within the Video – Another way to tell your viewers what move to make after the video is to add it across the screen of the video. This text can be a link to your website or an explanation of any other action you’d like them to take.
Clickable Video – By using ‘Flash’ software or YouTube’s video tools, you can create video that, when clicked on, can link the viewer to the desired page.
Make Use of Video Descriptions – You can add a call to action within your video descriptions. If you have uploaded a video to a hosting site, check the rules as to how you can link to your site and how promotional your videos and descriptions can be.
The most important part of your call to action is ensuring it fits with what your audience needs. When the call to action matches the exact needs of your audience, taking your recommended next step will be a natural next step for your viewers.
Business Mistakes = Business Success
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How can a business failure turn into a success? Mistakes are actually necessary for achieving profitability. The truth is, nobody achieves success their first try. Without making errors, you will never have anything to learn from.
The average millionaire today has been bankrupt three times. This means they did something wrong the first two times. It was only by falling down and getting back up that they achieved their dream. If they had given up after the first two failures, they would have never succeeded.
So how do you overcome those failures and turn them into successes? Here are four tips to make it happen:
Learn from your mistakes
Thomas Edison once said there is no such thing as failure, just eliminated options. Every time you fail, you know one more strategy that doesn’t work. This just means you are that much closer to finding one that does.
So the key is to throw as many options as you can up on the wall, and see what sticks. And do it as quickly as possible. As Dan Kennedy says, “fail fast.”
Be objective
Many people are extremely attached to their business. So if something doesn’t work, they instantly become discouraged. However, when you look at things in an unbiased way, you will see more clearly where you went wrong, and how you can fix it.
You might want to hire a business coach like me. This is because coaches are outside of your business, and therefore will look at it more objectively than you can. It will cost you some money, but it could be worth it.
Remember why you started the business
This could be the most important point of all. Without having a clear reason why you have your business, you won’t have much incentive to keep pushing yourself.
Staying focused on the prize is how to keep going in the face of hardship. You might want to put reminders around you to keep you motivated. For instance, if you want to have enough money so you can spend your time volunteering, put a picture of those you want to help on the wall.
Surround yourself with others who have achieved success
Trying to achieve success on an island will not work. Being surrounded by people who’ve achieved their goals is very important, because they can keep you motivated when the going gets tough.
The bottom line is, your success all depends on how you respond to failure. If you implement these four tips, you will use failure as a launching pad for success.
