Here’s what you’ve been looking for…

Clear, accurate information on how to market YOUR business on Facebook!

Learn now and get going with results!

Those 500 million Facebook members include YOUR potential customers.  They are looking for products and services like yours.  NOW is the time to learn the effective ways to use Facebook as a marketing tool for your business.

Facebook 4 Biz: Ready, Set, Go is exactly what you need to walk you step by step through how to start and manage a powerful presence on Facebook.  Three hours of webinar instruction will demonstrate each of the important elements.  A bonus hour of questions and answers will make sure that YOU understand!

In a brief 3 week period you’ll learn:

• 5 business tools of Facebook.
• All about Profiles, Pages, Groups, News Feed, Friends, Fans, Community Pages.
• Step by step instructions for setting up a business page and customizing it.
• Ways to address privacy issues and how to separate personal and business information.
• Developing a Facebook marketing strategy to anchor your activity there.
• How to utilize the viral aspects of Facebook for maximum business exposure.
• Details of tagging, ads, search, importing your blog, events and so much more!

Here are the class details…

Dates: August 2, August 9 and bonus call on August 16^th, 2010

Times: 6:00-7:30pm ET (Bonus call 6-7pm only)

Format: Webinar

Cost: 4 hours of instruction and Q & A at summer sale price of $79

Facebook 4 Biz is for you, whether you are brand new to Facebook marketing or just haven’t had the results you need with what you have done to date.  Get rolling to success with the most powerful online marketing tool of all – Facebook.  Know for sure what works and what does not!

Don’t hesitate!  The class begins very soon so register NOW!

With over 500 million users, Facebook is a powerhouse in social networking. If you’re not on Facebook and using it for your small business, then you are missing a huge opportunity. In my upcoming webinar series “Facebook 4 Biz: Ready, Set, Go!” (this webinar series is also part of my Super Summer Sale, which means you get an additional 20% off at checkout), I’ll be delving into the world of Facebook and how to use it to build your brand.

Have you ever wondered how businesses on Facebook get the “pretty” business pages? The answer is Static FMBL (Facebook Markup Language) which is Facebook’s answer to HTML. You can create your design in a WYSIWYG editor like DreamWeaver and paste the code into Static FBML. Just copy and paste everything between the “body” tags (leaving them out) and leave out any Javascripts. If you’re not familiar with writing HTML code, there are a number of HTML tutorials available online or you can partner with a virtual assistant, like Virtual Accuracy Companies, for your HTML creation.

After you’ve created your design elements then use this quick “how-to” I made about creating a landing page for Facebook Business page.

1. Install the Static FBML application located here: http://www.facebook.com/apps/application.php?id=4949752878

Underneath the FMBL logo, click, “Add to my Page”

2. On your Facebook Business page, click on “Edit Page”, which is located underneath your picture or business logo.

3. You will now be taken to the backend of your Facebook Business page. This is the nuts and bolts of the Facebook design elements. Under “Applications”, scroll to the FBML application and click “Edit”.

4. Create a title for your landing page, in this case, I chose “Welcome”. Now paste the HTML code you created earlier into the FBML box and click “Save Changes”.

5. To make the new page your landing page, go back to your Facebook Business page and underneath the “Share” button, click on “Options”, then click on Settings and a number of different options will appear. For the option of “Default Landing Tab for Everyone Else”, choose the name of your page from the drop down menu, in this case it is “Welcome”. Your information is now auto–saved.

Now anyone who visits your Facebook Business page and is not a fan, they will automatically be directed to your landing page.

How do you get more traffic to your blog? There are all kinds of strategies that work. When you know the right methods you will be amazed at how easy it is to increase your readership and profits. Here are the five most effective tips:

1. SEO

Search engine optimization is your biggest asset. No matter how many other traffic-getting methods you employ, SEO will make or break your efforts.

The best strategy, of course, is targeting keywords in each post. Obviously you don’t want to make it look unnatural, but you need to lace your posts with keywords in a natural way if you want to get ranked.

What kind of keywords should you go after?

It all depends on the size of your blog. In general, you might want to consider targeting long-tail terms, because they are easier to rank for and are also the most profitable ones. It’s always simpler to rank for ten keywords that get thirty searches a month than one that gets three hundred searches. **To learn more about long-tail keyword phrases see http://blog.searchenginewatch.com/050314-164653**

Also, the long-tail terms are generally the most profitable because they are the most targeted. For instance, if you have a fitness blog, you wouldn’t want to get ranked for the term “fitness.”

Instead, you want to rank for something like “how to improve your health with the Mediterranean diet.” That’s a much more specific search, and you will find it much easier to give information or sell a product for this phraseology.

2. Update constantly

Make sure to continually add new content each and every week. Search engines like fresh sites, which is why blogs are so easy to get ranked.

How often should you add new posts? Try and do so at least a couple times a week.

3. Comment on forums

Forums related to your blog topic are great places to get the word out about your site. However, don’t just go and make a few meaningless comments and move on to the next forum.

Even if you get the link, which is unlikely, you will never get long-term traffic from that site. Make sure you add meaningful and useful content, which will help people come to trust you.

By answering people’s questions, you will build yourself as an authority figure. This will in turn drive traffic to your site. This way you get SEO benefits from the one-way links you are generating, as well as getting traffic at the same time.

4. Comment on blogs

Bloggers love reciprocating. So if you are taking an active interest in other people’s blogs and make intelligent comments, they will probably come and check out your site as well.

Again, make sure you provide a meaningful comment. Try to stick with the popular blogs in your category for more traffic.

5. Article marketing

This is another effective strategy for driving traffic and getting one-way links.

In summary, the best links are generally the ones that will also bring traffic in addition to getting you “link juice.” Therefore, before getting a link, ask yourself if it will also provide visitors.

10 Worst Facebook Business Mistakes:

Learn the Right Way to Grow Your Business and Brand Using Facebook

You’ve heard it – 500 million users!  You know that number of Facebook members includes lots of your potential customers and yet you aren’t getting results for your business.  Make sure you aren’t making any of the blunders on Facebook that will limit your business success.

Don’t be left behind any longer!

In a year of teaching hundreds of business owners to use Facebook successfully, Janet Slack has seen the same problems over and over.  It’s time to put an end to that and make sure you know what NOT to do.

Join this free webinar, The 10 Worst Business Mistakes on Facebook, and you’ll learn how to:

-          Avoid being too aggressive

-          Navigate Facebook privacy issues

-          Make Facebook viral

-          Learn what, when and to whom to post

-          Know if your efforts are working or not

-          and so much more…

Webinar details:

Date: Monday, July 26, 2010

Time: 6:00 – 7:00 pm ET (New York, USA)

Cost: None

Recording: Available to all registrants.

Don’t miss this opportunity to find out how Facebook can help you grow and nurture your online business.  Mark your calendar and register now.

Registration: http://solopreneur.biz/teleseminar

Do you have trouble understanding Twitter? Whether you want to use it for marketing or social purposes, you still have to understand the language. Here is a list of the more popular terms to get you up to date.

Twitterism – Any word that is only used by the Twitter community. They are generally formed by putting the letters TW before a basic word, like Twaffic in place of traffic.

Tweet – Your 140-character or less message. This is the backbone of the site.

Twitterjacking – Where people hack other twitter accounts and pretend to be that person. Celebrities are particularly vulnerable to this.

Twitterer - Any user of the site. Also called Tweeple on occasion.

Twitterverse – The whole society of people who use the site. This includes both those using it for business and those just using it for social reasons. Also sometimes called the Twitosphere.

Twittersona – Someone’s Twitter persona.

Retweeting – Alerting those following you to another person’s tweet. You are basically quoting that person’s tweet and reposting it on your account. Just make sure it’s clear you didn’t originate it. You must add RT at the beginning and then provide the username of whoever you are quoting. For instance, if you are quoting janetslack, you would say RT @janetslack and then the message. If you don’t format it this way, you are actually claiming their tweet as your own. This is a violation of Twitter policies, and could get you in serious trouble.

Followfriday – This is where you provide the usernames of people that your followers should follow themselves. You don’t necessarily have to include a reason. You format it #FF @the username of whoever you are suggesting.

Twaffic – All the visitors you get from using Twitter.

Tweekend – When you devote an entire day of the weekend to using the site.

De-Follow – When you stop following someone. It’s a play of the standard “de-friend” term used by most social sites.

Hashtag – Tagging a specific tweet by placing the hash prior to the tag. For instance, you would put #pgatour if you were talking about the PGA Tour.

Mistweet – When you send one of your messages to someone you didn’t intend to.

Tweeps - Used to describe people following you that you also interact with on other social sites.

There are many more terms to learn, and this just gives you a rundown of the essentials. You will discover the rest as you start using the site more regularly.

Twitter can be a very effective marketing platform for your business. Hopefully this overview has helped you understand this complex world a bit better, and will help you use it properly in your business.

Windows Live is part business productivity tool and part social networking. The service seems to integrate the two seamlessly. What makes it even better is the fact that there are a number of ways you can utilize it, even if you don’t want to use it as another social network.

1. If you use MSN Messenger you already have “friends” who you can interact with using Windows Live. There are currently 299 MSN messenger users/accounts created, which means if you are an active user, it may behoove you to utilize the services of Windows Live.

2. In addition to being able to add your own original status updates, your Facebook feed can also be imported into Windows Live. This means that your status updates, photos, videos, etc. can be published to your Live account. This feature is also available for MySpace, Blogger, YouTube, Digg, StumbleUpon and soon, LinkedIn. You have the ability to comment on your friends updates in those networks directly from Windows Live.

3. One of the best features is free access to Microsoft Office online. Within Windows Live there is an Office tab and you are given a drop down where you can create Word, Excel, PowerPoint and One Note documents. The service is quite scaled down, but many of the basic and intermediate functions have been included. When you are finished, you can also share the documents with others. This would work very well in a team environment. The programs look almost the same as the ones installed on many computer systems, so if you like the feeling of familiar, you’re going to LOVE this feature.

4. Windows Live gives you the option to store your photos. Like many other social networking services , you can upload and store your photo files for quick retrieval. Plus you can also attach your Flickr, PhotoBucket and other accounts to the Windows Live platform.

5. Privacy seems to be of the utmost importance in Windows Live. When you first sign up you are placed in what seems like stealth mode, meaning you are the only with access to your account. You have to go through numerous steps under each individual piece of your profile to determine whether it will be public, shared with your friends or private. Unlike Facebook, Microsoft has made it clear that you own all of your data.

I know what you’re thinking, who needs another social network? But with the extra tools provided by Microsoft, Windows Live may bear some looking into.

Video marketing is becoming more and more popular all the time. Because many people are visual learners, they prefer to learn new information by watching a video rather than by reading pages of information. Additionally, videotaping yourself can make you seem more personable and approachable. Your viewers hear your tone and see your expression, which can make your message more compelling.

Video marketing is also extremely affordable. Many computers come with a webcam that can record videos. If your computer does not have one, you can get one very inexpensively at an office supply store or online. Another popular tool for recording videos is the FLIP Video, which is robust, compact and affordable. Best of all you can take this mini video camera with you. As a result, video marketing is a cost-effective way to market your website. Here are some ways to get the most out of your video marketing.

Remember your primary goal. When you’re making your first videos, there are a lot of different things to keep in mind and experiment with. First and foremost, your video is intended to promote your business. It should inspire viewers to visit your site and convert your visitors into paying customers.

Keep your video a reasonable length. Around two minutes is generally about right. That is how long it should take you to say something that it takes the average person ten minutes to read.

Promote your video on Twitter and Facebook. When your video is ready to share, publish your link on Twitter and on Facebook. Invite your followers and friends to watch your video and respond. Give them an incentive to watch by posting a teaser of what they’ll learn when they watch.

Track your results. There are tracking tools that can tell you how much of your video was played before the viewer closed it. You can also find out how many of your prospects decided to visit you after watching your video on a different website. Take advantage of these tools to measure your success and make necessary changes to your video marketing campaign.

Give your videos relevant file names. When you save your video, give it a meaningful name that is relevant to the content and interesting to your viewers. It is more likely to be viewed if the title is applicable to what your prospect is looking for.

Submit your video to video hosting sites. You can attract more prospects by submitting your video to other sites. YouTube is the most popular video hosting site right now. You can also submit it to Vimeo and Google Videos.

Add a call to action. At the end of your video, remind your prospect to visit your website or take another desired action. This is why you created the video in the first place – to motivate your viewer to take action.

Video marketing may be new, but it is here to stay. Following these tips will help ensure that you experience the greatest possible success from your video marketing.

For additional ideas feel free to check out and subscribe to my YouTube channel.

What is Buzz? It’s essentially Google’s answer to Twitter, Facebook, and other social networking sites. It just started in February, and it’s quickly becoming a thriving social platform.

It’s only for Gmail users, so you need a Google email account if you want to use it. You can access it right from your account page.

What does Buzz do?

It’s designed to allow you to write new posts, follow other people, comment on other posts and check updates on other social networking sites – all in the same platform. For instance, if you are following someone on Buzz, and they have a Twitter account, you can be alerted every time they tweet without having to visit Twitter.

This way, you can also let your Buzz followers view your tweets without even having to visit your Twitter account. However, you might want to think twice about enabling this option. Why? Because if you are writing new Buzz posts and tweeting a lot, the followers might become aggravated with all the updates and opt out.

One of the best features of Buzz is that it helps you establish yourself as an expert. As other people post about things related to the topic of your business, you can provide meaningful comments for them.

How do you find the best posts to comment on? This platform highlights the most popular posts for a particular category, which are the ones you want to focus on. With other social sites you have look through every post to find the most popular ones, because they only highlight the new ones. This is a huge advantage Buzz has over the rest.

Assuming you are making interesting comments, others will become interested in what you have to say, and will likely start following you. This is a great way for you to build your followers.

Another great feature is that you can use YouTube videos in your posts. Every great marketer knows the importance of video and audio.

You don’t necessarily need to create new content all of the time, because if you have a regular blog you can repurpose your content for the Buzz platform. You can’t do this with Twitter and their 140 character limit. So essentially you can create many awesome posts without much extra effort.

And it could become viral. Assuming you have an interesting post, you can get a lot of conversation going. This could help your Buzz post rise to the top of the list in their category, where it can be viewed by all the users of the network. This is a very distinct advantage over Twitter, because the old conversations get pushed to the background whenever someone posts a new tweet.

You can also segment your postings and make them only visible to certain people. For instance, if you have certain followers who’ve already bought products from you, you can design a post that only they can see.

This is similar to segmenting your email list and it’s just as effective. The bottom line is, Buzz offers a lot of opportunity for businesses, and you would be smart to make it part of your marketing efforts.

Check out Google Buzz today and I’d be honored if you’d follow me so we can get to know each other.

That’s right!  Social Media DOESN’T help your business -  if you don’t know what you are doing!

Is it time for you to leverage your Facebook use to grow your business?

Do you have a profile on LinkedIn that is just gathering dust?

Are you wasting time on Twitter or building business?

What about Digg?  Google Buzz?  Yahoo Pulse?

The next session of Social Media Made Easy is just days away.  The 4 week webinar class will teach you to be effective and efficient with your use of social media.  You’ll have both strategies and tactics for success and will know how to do it right.  Recent graduates have raved about the class and would tell you to get in and get going.  Join us now – there won’t be another class on the schedule until at least August…..  Get the details and register today!

LinkedIn doesn’t get the attention and press that other social media sites like Twitter and Facebook do, but it is one of the most powerful despite the “lack of love”. There are more than 65 million members of LinkedIn and it is growing at over 2 million members every month. One of the most vital uses of the site is as a resource for learning about other people. Not long ago, people started to Google someone when they wanted to know more about that person. Now they Google them and then look them up on LinkedIn. Regardless of your field, it is now imperative to have a very strong LinkedIn profile.

Here are the important elements to a strong profile. Please refer to my profile as an example – http://linkedin.com/in/janetslack.

1. Professional headline – This is the second line of the profile and is displayed with all your LinkedIn activity. Make sure to use keywords that build your credibility and describe how you solve your target market’s problems.

2. Photo – Use a professional style headshot. No logos, casual pictures or photos with your spouse, pet or children.

3. Website – Customize the link for your website to a short phrase that is appealing and will get people to click through to your site. Do not leave this as “My website” or “My Blog”.

4. Public profile – This is the URL address of your LinkedIn profile. Customize this by editing to your name or your business name.

5. Summary – Tell your story and be interesting here. Do not worry about length, this can be as long as needed. Be sure to use keywords that describe your business and your target market.

6. Specialties – You must include this section for your profile to be considered “complete” by LinkedIn. Again, include those key words.

7. Experience – This is what you have done in your career and your accomplishments, not just a listing of jobs like you might include on a resume. Include special trainings, licenses, seminars you have conducted, awards, companies you have helped, whatever shows your experience. The first item I have listed on mine is my Facebook page!

8. Recommendations – These are important on LinkedIn, especially if you don’t have any. Get at least 3 other LinkedIn members to write about you and your work. The best recommendations come from someone related to your most recent position.

9. Email address – include your email address somewhere in your profile as you want to encourage people to contact you if they are interested in your business. LinkedIn does not give you a standard place for an email address.