Archive for Writing
How the Fierce Handle Fear
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I’m so excited – today is the day…book launch day.
You’ve probably heard from me already about How the Fierce Handle Fear: Secrets to Succeeding in Challenging Times, the book in which I am a co-author. Let me tell you more about it though, because if you purchase the book within the next 24 hours, you’ll get a powerful free bonus. (And did I tell you that the proceeds from the book go to charity?)
I want to tell you the reason that I chose to be in this book, and to write about a very personal story from my life. These are challenging times and I really believe that your ability to handle fear is one of the most important skills you can master. This book of the best ideas of 22 amazing experts will help with exactly that whether the issue is little scary moments or the big, mind-numbing
fearful events.
http://www.HowtheFierceHandleFear.com
Now, here’s the offer good for today only:
If you buy your copy of “How the Fierce Handle Fear” from Amazon.com within the next 24 hours you’ll also get exclusive access to the complete audio collection of the groundbreaking “Fearless Fridays Telesummit”. This was the recent event featuring over 30 amazing speakers offering their best tips on handling fear.
Just go to http://www.HowtheFierceHandleFear.com for details on how to get the recordings. Once you get the book, let me know how you like my essay, okay?
I’m so excited to be a published author again! And proud to be contributing through this project to Frank McKinney’s Caring House Project Fund which provides needed help to the desperately poor and homeless throughout the world.
Warmly,
Janet
P.S. – I would love for you to share this link with your family and friends. Getting a grip on fear will help us all to move out of these challenging times and on to the better ones ahead.
How To Write Keyword Rich Copy For Your Website
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Your website traffic generation strategy quite likely contains content. However, if you spend time on your title page or home page, you can pull quality traffic there too. Here’s how to write a keyword rich title page for your website.
1. Make a list of your primary and secondary keywords. These are the keywords people use to find your information. If you don’t know your primary and secondary keywords, spend some time using tools like Google’s AdWords tool, WordTracker, KeywordDiscovery and other keyword research tools to find out what keywords and keyword phrases are used. Also consider installing something like Google Analytics so you know what keywords people are using to find your website.
2. Categorize your pages including your home page or title page. Outline which pages you’ll use your keywords and keyword phrases on and how you’ll incorporate them into your copy. For your title page, you’ll focus on using your primary keywords and keyword phrases, just one or two, and you’ll choose a few secondary keywords to weave into the copy.
3. Write your title page copy. Don’t worry presently about your primary and secondary keywords, simply write the copy or content. However, try to write your copy so that headings and subheadings are a natural part of the structure. These heading components of your copy play an important role with your keywords.
4. Once your copy is written, return to it and look at it objectively. Where can you fit your keywords naturally? Focus on using your primary keywords in your headline, in your first paragraph and also where they fit naturally throughout your copy. Your secondary keywords will also go into the body of your copy.
5. Go back and use your keywords and keyword phrases in your headings and subheadings. Search engine spiders look in these key places for keywords and keyword phrases.
6. Test keyword density. Once you’ve gone back through your title page and placed your primary and secondary keywords in, test it. Use a tool like GoRank’s Keyword Density Analyzer and type in your domain and keyword phrase. It will give you a percentage for specific areas of your page including your copy. Experts recommend a keyword density of no more than 5% (five words per 100). However, don’t get too carried away. Firstly, you want humans to benefit from reading your page and then lastly search engines.
7. Make sure everything is coded accurately. You want to make sure your html code is accurately reflecting your keywords. Double check your title tags, your header tags, your meta tags for the page and your keyword tags. Also, if you have any images, give them a description and an image tag so the search engines don’t completely overlook them.
Writing a keyword rich title page is easy when you follow these steps. While preparing your page for the search engines, remember it is a human that buys your products or services. The major key is to make sure to write your copy so that it is customer focused.
Solopreneur, You Never Know Who Is Reading
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The world of a blogger is often lonely. For a solopreneur with a blog, it can be a frustrating process. You pull from the depths of your creativity for ideas for posts, you spend hours crafting them and honing the words to be just right, you post and you sit with the silence that often follows. Sometimes you have comments or even better, dialogue, in response to your posts. Usually, you just hope that your blog subscribers are checking, reading and enjoying. The truth is that it’s almost impossible to know who is reading what you have written. This is no excuse not to write nor is it a reason to slack off in your quantity or quality. Because people are reading and you never know who they may be.
This idea came home to us this week when we discovered that this blog had been quoted by a writer for Forbes.com. Here’s the link to read the article about time management and distractions for solopreneurs, a topic we cover periodically. The writer, Linda C. Smith, has an impressive list of writing credentials. She is experienced herself in the entrepreneurial world as she is a writer, a mosaic artist and a distributor of a nutritional product. I also went and explored one of Linda’s blogs and recommend it as another spot for you to generate ideas and even participate in conversation about your needs as a small business owner.
Please share your comments here about our quote on Forbes.com, Linda’s blog or your own ideas about what it’s like to be an entrepreneurial blogger.
Blogging Software: Make An Informed Decision
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The popularity of blogging is increasing by the minute. Because of this, the need for blogging software is also increasing. Using a software that caters specifically to blogging can simplify the entire process. The task of selecting a software package is overwhelming because there are many different packages available.
The process of choosing the most appropriate blogging software is not as difficult as it may seem. Since you’re a virtual business owner, you spend a great deal of your time online. Do some research and you will find helpful websites that can simplify the software selection process.
These websites can provide you with comparison charts so that you can compare the different software packages.
You can save a lot of time by making use of the comparison charts because they have all the information you’ll need in choosing the right software. However, for the purpose of choosing the appropriate software using the charts, you need to look for other important information such as the methods used for comparing the software, understanding the charts, and some helpful tips in selecting software.
Before you attempt to compare the different blogging softwares which are available, you must understand certain criteria. You have to understand the minimum requirements for the server, design, post editor and data storage. If you can understand these things, you can compare the different software packages.
There are many different types of blogging platforms, but the preference of many is to install the software on their server. Take some time to talk to your current webhost to learn more about your server’s capabilities. Depending on the software you choose, you may have additional costs for the license requirements of the software.
In comparing the different blogging software packages on the market, it is imperative that you find the best blogging software for your needs and for your business. Be sure to identify your needs, in advance, so that you can choose the appropriate software package.
Do I want to just use the software as a blog?
Do I want to incorporate my website into this software?
Do I just need a simple sales page?
Do I just need a squeeze page?
Once you’ve evaluated the packages, it’s now time to install the software or use the software housed on the blogging server you chose. This is a very important decision so you need to think things out carefully.
As an educated consumer, you shouldn’t forget about versatility and cost. There are free software packages as well as paid packages. You need to choose between the free packages or purchase one that can exactly meet your needs.
The personal preference for Solopreneur.biz is WordPress.org. This software is available free as an open source option. The software is installed on your server and you have complete control over the look and feel of your completed blog and/or website. Additionally because the software is located on your own server you own all of your links. But best of all you have all of the control.
Use Newsletters to Build Your List
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People want good information. If the seekers are looking for something in your niche, you want them to find you. One way to gain new leads is through newsletters.
Wouldn’t it be great to get the information you need delivered right to your inbox? You can, or at least your readers can if you create a newsletter.
Your website contains content that will help draw your target market to you. You use keywords (that you carefully researched), catchy headlines and other tricks to provide interesting tidbits for your readers. Do you have some awesome marketing or technology tips for your target market? Save those for the newsletter.
Benefits of a Newsletter
What makes a newsletter so special? It gives the reader more detailed information than they can find on your website. You can upsell it as exclusively for subscribers. That alone can get your readers to opt-in for it and also tell their friends.
What are the components of a newsletter? It varies, but the more features you add, the more attractive it will be. Here are a few ideas:
• Contest entries
• Preview new products before the general public
• Discount coupons
• Letters from you
• Tips and articles
• Pictures
• New product info
Newsletters are usually delivered monthly on the same date each month. You can set your newsletters up to be delivered through your autoresponder service so your subscribers get them on time.
Newsletters can be created in a couple of different ways. Some people have their entire email be their newsletter. It is a one-page piece that includes links to areas on your website where they can find more information. If it is a contest entry, a link will bring them to the landing page where they can enter and read up on the contest particulars. That page can also link to other offers they may be interested in.
Others post emails that tell you the newest newsletter is available. Subscribers click a link that takes them to a “subscriber only” area of your website. Here they can read and download the newest newsletter. Also let them know that they can access your archive of newsletters that were created before they found your site. Creating timeless content makes these past pieces valuable months or years later.
Want to build your list? Offer newsletters to readers if they subscribe to your site. By including some of the information above, readers can stay connected in such a way that eventually leads to recurrent sales.
